A well-designed nurture campaign can improve your B2B lead generation, allowing you to educate potential buyers until they develop into sales-ready leads. This strategy can be applied to all campaigns, from whitepapers and webinars to conference follow-ups and current customer engagement.
However, in order to make the most of these different initiatives, you need to have clear processes in place from start to finish.
3 Nurture Campaign Workflows
1. The conference attendee workflow:
With hundreds of attendees and a full schedule of events, conferences can be an overwhelming experience. However, they’re also extremely valuable for B2B lead generation. The key is to get a campaign ready to go beforehand. For instance, if you have a list of registrants, you can send an introductory email, such as the one below: Continue reading “3 Nurture Campaign Workflows for B2B Lead Generation”
Love it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.
And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Continue reading “The Anatomy of a Successful B2B Lead Generation Email”
Old habits die hard. And it’s even harder to get rid of them when you don’t know the alternatives.
That being said, you simply can’t rely on outdated B2B marketing solutions anymore. We’re now well into 2016, so step up your game! It’s time to find new ways to turn prospects into sales-ready leads and accelerate your company’s growth.
Check out these four alternatives to outdated B2B marketing solutions:
Continue reading “4 Alternatives to Outdated B2B Marketing Solutions”
There’s been some debate about whether the marketing funnel is still relevant today. After all, the buyer’s journey is not always linear. And multiple people often get involved, which makes it harder to stay in control as they conduct their own research and make purchasing decisions.
However, whether you stick with the traditional term or opt for a different variation, you need to know if your strategy is working. Continue reading “3 Signs of a Healthy Lead Generation & Marketing Funnel”
When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?
- Incorporate data-driven marketing into your overall strategy
- Add green to your campaigns
- Apply digital marketing trends
- Brew up catchy subject lines
- Run “lucky” themed online ads
B2B sales and marketing professionals are constantly looking for ways to increase qualified website leads. In fact, according to IDG, 61% of marketers find generating high quality leads to be problematic for their organization (source).
So how do you fix a lead shortage? We say, go straight to the source—your landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight.
Continue reading to learn how.
Continue reading “7 Ways to Optimize Landing Pages for B2B Lead Generation”
On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.
Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.
With that in mind, get to know John Barrows. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker: John Barrows, JBarrows Consulting”
With ZoomInfo’s first annual Growth Acceleration Summit only a month away, I’ve been thinking about simple hacks that can help organizations achieve profitable growth.
Now, I’m not a salesperson. I’ve never had a quota or owned a pipeline. But as a marketer, I’m constantly working alongside sales. And whenever growth comes up, without fail, someone will refer to the acronym A.B.C., or “always be closing.”
Meanwhile, my fellow marketing professionals have developed their own spin, “always be creating.” Continue reading “How Marketing Can Efficiently Scale Lead Generation Results”
The excitement of the Summer Olympics only comes around every four years. So all eyes have been glued to the TV this past week – and for good reason. It requires blood, sweat, tears and a lifetime of training for these top athletes to reach their full potential and compete at an elite level. Thankfully, you can realize your company’s growth potential with a lot less effort. I’ll explain more in the post below. Continue reading “Going for Gold: What You Can Learn About B2B Sales and Marketing from the 2016 Olympics”
Breaking down the barriers between sales and marketing has always been a challenge. But given that B2B organizations with tightly aligned sales and marketing operations can achieve 24% faster growth over a three year period, it’s one that must be met head-on (source: SiriusDecisions).
So, how do you achieve sales and marketing alignment as a field marketer? It starts with understanding how various marketing strategies can impact the sales process. And of course, events are still one of the most common sources of a company’s ROI. With this in mind, your best bet is to avoid the finger-pointing games, and work together toward the same goals. Continue reading “How to Improve Sales and Marketing Alignment through Events”