How to Improve Lead Generation with Marketing Data

Driving a lot of traffic to your landing page might seem impressive. But if no one actually fills out your lead form, what’s the point?

Remember, conversions – not clicks – are the end goal, here. So if you want to improve lead generation efforts, you need to ensure that all landing pages have been optimized for your target market.

With that in mind, here are three tips to help you improve lead generation with marketing data:

Continue reading “How to Improve Lead Generation with Marketing Data”

5 Tips to Run More Effective Lead Generation Webinars

You’ve set the date. You’ve found a speaker. Now comes the hard part: getting people to actually attend your upcoming webinar.

In an ideal world, an interesting topic would be enough to guarantee success. But unfortunately, that isn’t the case. Webinars fail for a number of reasons, so if you hope to capture – and maintain – your audience’s attention, you need to have a set plan in place, and an idea of how to overcome the roadblocks. Continue reading “5 Tips to Run More Effective Lead Generation Webinars”

4 Ways to Troubleshoot Your Lead Generation Campaigns

lead-generationLow click-through rates and high bounce rates are the marketing equivalent of the Blue Screen of Death. Obviously, something is wrong. But how can you solve the problem(s) before your next lead generation campaigns deploy?

For those of you who are technologically challenged, the answer may be to restart and hope for the best. But don’t worry! You can learn from your past mistakes and generate more targeted leads. Continue reading “4 Ways to Troubleshoot Your Lead Generation Campaigns”

Stop Wasting Your Expensive Leads: 9 Follow-up Strategies to Maximize Return

The following is a guest post by Nicholas Little at Fileboard.

If you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no?

The sales industry is caught up in lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Continue reading “Stop Wasting Your Expensive Leads: 9 Follow-up Strategies to Maximize Return”

5 Ways to Improve Your Luck with B2B Email Marketing Campaigns this St. Patrick’s Day

Happy St. Patrick’s Day, marketers!

Email automation continues to be the most successful lead generation tactic for B2B industries due to its real-time results, ability to segment, and flexibility in delivering content. However, it also presents a challenge, as many marketers don’t understand how to enhance their data, filling in the gaps and creating the best prospect profiles for their sales teams. Continue reading “5 Ways to Improve Your Luck with B2B Email Marketing Campaigns this St. Patrick’s Day”