Driving a lot of traffic to your landing page might seem impressive. But if no one actually fills out your lead form, what’s the point?
Remember, conversions – not clicks – are the end goal, here. So if you want to improve lead generation efforts, you need to ensure that all landing pages have been optimized for your target market.
With that in mind, here are three tips to help you improve lead generation with marketing data:
Continue reading “How to Improve Lead Generation with Marketing Data”
You’ve set the date. You’ve found a speaker. Now comes the hard part: getting people to actually attend your upcoming webinar.
In an ideal world, an interesting topic would be enough to guarantee success. But unfortunately, that isn’t the case. Webinars fail for a number of reasons, so if you hope to capture – and maintain – your audience’s attention, you need to have a set plan in place, and an idea of how to overcome the roadblocks. Continue reading “5 Tips to Run More Effective Lead Generation Webinars”
Lead generation can be scary. You put a ton of time and effort into each campaign, and still might not get as many responses as you’d hoped for. Maybe you’re reaching out to the wrong contacts. Maybe your content isn’t relevant. Or maybe it’s something else.
At ZoomInfo, we understand these fears, and are here to help. Continue reading “The Top 5 Lead Generation Fears & How to Overcome Them”
Low click-through rates and high bounce rates are the marketing equivalent of the Blue Screen of Death. Obviously, something is wrong. But how can you solve the problem(s) before your next lead generation campaigns deploy?
For those of you who are technologically challenged, the answer may be to restart and hope for the best. But don’t worry! You can learn from your past mistakes and generate more targeted leads. Continue reading “4 Ways to Troubleshoot Your Lead Generation Campaigns”
The following is a guest post by Nicholas Little at Fileboard.
If you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no?
The sales industry is caught up in lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Continue reading “Stop Wasting Your Expensive Leads: 9 Follow-up Strategies to Maximize Return”
ZoomInfo will be an exhibitor at Microsoft Envision in New Orleans, LA from April 4-6. If you’re attending, be sure to chat with our team! Continue reading “Propel Your Business Forward at Microsoft Envision”
Happy St. Patrick’s Day, marketers!
Email automation continues to be the most successful lead generation tactic for B2B industries due to its real-time results, ability to segment, and flexibility in delivering content. However, it also presents a challenge, as many marketers don’t understand how to enhance their data, filling in the gaps and creating the best prospect profiles for their sales teams. Continue reading “5 Ways to Improve Your Luck with B2B Email Marketing Campaigns this St. Patrick’s Day”
There’s an overwhelming amount of marketing advice out there. So how do you sort through the noise and figure out what really works?
At ZoomInfo, we’ve done a lot of the legwork for you. Continue reading “Marketing Advice: What We Learned in 2015 & How to Improve in 2016”
ZoomInfo is sponsoring the SiriusDecisions 2015 Technology Exchange in San Francisco from November 19-20.
Are you planning to attend the 2015 Technology Exchange? We’ll be there! Continue reading “Learn How to Leverage Technology at the SiriusDecisions 2015 Technology Exchange”
ZoomInfo is sponsoring the MarketingProfs B2B Marketing Forum in Boston, MA from October 20-23.
Have you registered for the MarketingProfs B2B Marketing Forum? We’ll be there! Continue reading “B2B Marketing Forum Attendees: Take Your Content to the Next Level”