Marketing Landing Pages: A Beginner’s Guide

marketing landing pagesLanding pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:

  • Only 22% of businesses are satisfied with their landing page conversion rates (source).
  • Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
  • Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).

Continue reading “Marketing Landing Pages: A Beginner’s Guide”

4 Ways to Reset Your B2B Lead Generation Programs

b2b lead generation programs

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).

Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.

Let’s start at the beginning.

Continue reading “4 Ways to Reset Your B2B Lead Generation Programs”

How to Use Contact Data to Get Out of a Marketing Rut

contact-dataIf you’re doing the same thing day in and day out, it may be time for a change. Marketing strategies aren’t static, after all. And no one wants to read the same content twenty times (no matter how well written it is).

With that in mind, how can you tell what would interest your buyers? You may not know for sure until you see the metrics from your campaigns. But with some help from your contact data, you can come up with more creative ways to increase engagement. Continue reading “How to Use Contact Data to Get Out of a Marketing Rut”

3 Signs of a Healthy Lead Generation & Marketing Funnel

There’s been some debate about whether the marketing funnel is still relevant today. After all, the buyer’s journey is not always linear. And multiple people often get involved, which makes it harder to stay in control as they conduct their own research and make purchasing decisions.

However, whether you stick with the traditional term or opt for a different variation, you need to know if your strategy is working. Continue reading “3 Signs of a Healthy Lead Generation & Marketing Funnel”

Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]

When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  1. Incorporate data-driven marketing into your overall strategy
  2. Add green to your campaigns
  3. Apply digital marketing trends
  4. Brew up catchy subject lines
  5. Run “lucky” themed online ads

Continue reading “Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]”

Content Marketing and Sales

content marketing and sales3 Ways to Drive Sales with Content Marketing

Content marketing is no longer just a strategy, it’s a necessity. In fact, the vast majority of B2B marketers—93% to be specific—have welcomed content marketing over traditional advertising in recent years (source).

The reason for this rise in popularity is clear: with access to product reviews, tutorials, and industry research, today’s buyers can educate themselves throughout the buying process. Continue reading “Content Marketing and Sales”

Get to Know Your Summit Speaker:  John Barrows, JBarrows Consulting

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know John Barrows. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker:  John Barrows, JBarrows Consulting”