8 Best Practices for B2B Influencer Marketing

b2b influencer marketingIn a recent blog post we discuss influencer marketing as a viable B2B marketing tactic. Despite the staggering popularity of influencer marketing amongst B2C organizations, its popularity has been slow to catch on in the B2B realm. In fact, according to a recent report, only 15% of B2B brands have established influencer programs (source). Continue reading “8 Best Practices for B2B Influencer Marketing”

B2B Influencer Marketing 101

b2b influencer marketingIf you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.

Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”