Improve Your Trade Show ROI: A Guide for Marketers

trade show ROIIn-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6% of their total marketing budget to events and exhibiting (source).

With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Keep reading! Continue reading “Improve Your Trade Show ROI: A Guide for Marketers”

4 Lessons We Learned from Holding An Industry Event

industry eventIn 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.

Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way. Continue reading “4 Lessons We Learned from Holding An Industry Event”