In 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.
Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way. Continue reading “4 Lessons We Learned from Holding An Industry Event”
Conferences, networking events, and webinars are all excellent ways to gain new skills, meet new people, and develop as a professional. With the new year just underway, we thought we’d share a list of professional events we’re looking forward to this year. Keep reading. Continue reading “7 Professional Events We’re Looking Forward to in 2018”
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) (source). Continue reading “6 Ways to Stand Out in a Trade Show Exhibit Hall”
A few weeks ago, a story broke out about a couple who RSVP’d yes to a wedding, but didn’t show up, without so much as a text message. For some reason, this got a lot of media coverage with people taking both the bride’s side and the guest’s side.
Why aren’t we as angry about people RSVP’ing yes and then not showing up for corporate events? Continue reading “Corporate Events: If You RSVP Yes, Show Up”