How to Build a Stand-Out Content Strategy with Jay Acunzo

content strategy“In our increasingly noisy world, the right content can break through all the clutter.”

Do you find this statement impactful? If not, don’t worry. This very sentence has been written (again and again) by virtually every marketer out there; so if you’re not captivated, you’re not alone. Continue reading “How to Build a Stand-Out Content Strategy with Jay Acunzo”

8 Ways to Promote Your B2B Lead Generation Content

lead-generation-contentLead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.

8 Ways to Promote Your B2B Lead Generation Content:

Continue reading “8 Ways to Promote Your B2B Lead Generation Content”