Marketing Landing Pages: A Beginner’s Guide

marketing landing pagesLanding pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:

  • Only 22% of businesses are satisfied with their landing page conversion rates (source).
  • Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
  • Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).

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Content Mapping for Marketing Success

content mappingIf you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”

Revive Your Creativity: A Guide for Content Marketers

content marketing creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “Revive Your Creativity: A Guide for Content Marketers”

3 Creative B2B Lead Generation Tactics

b2b lead generation

To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).

Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.

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