Landing pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:
- Only 22% of businesses are satisfied with their landing page conversion rates (source).
- Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
- More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
- Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).
Continue reading “Marketing Landing Pages: A Beginner’s Guide”
If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.
So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”
Creativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?
To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “Revive Your Creativity: A Guide for Content Marketers”
All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation.
Continue reading “Get the Most Out of Your Marketing Automation Platform”
You’ve heard it before, and you’ll hear it again – content is king. Over the last few years, content marketing has taken the marketing world by storm, becoming one of the most commonly used strategies by 86% & 89% of B2C and B2B marketers respectively (source) – and for good reason!
Continue reading “How to Create Marketing Content that Matters”
To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.
Continue reading “3 Creative B2B Lead Generation Tactics”