Dreamforce 2016: The Trail Blazer Quest

Last week, seven ZoomInfo employees traveled to San Francisco for Dreamforce 2016. Like all the other attendees, exhibitors and sponsors, we were exposed to 2,000 sessions, as well as live solutions, a cloud expo with over 200 exhibitors, a U2 concert, and presentations from Tony Robbins, Mark Cuban and Will.I.Am.

Even now, a week removed from the event, I’m still trying to process all the moving parts that make up a conference of this size. But a few things stick out in my mind that I want to share.

Continue reading for a few event marketing insights from Dreamforce 2016: Continue reading “Dreamforce 2016: The Trail Blazer Quest”

Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective B2B lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know Matt Heinz. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.”

Your Best Buyers Found at Dreamforce 2016

Dreamforce is right around corner. Whether it’s your first time attending or not, you’re probably feeling overwhelmed and excited for what will be an amazing week of innovation and networking. And we don’t blame you – with over 2,000 sessions to choose from and 100,000 attendees preparing to take over San Francisco, there’s a lot to look forward to!

At the same time, it’s easy to get lost in the crowd.

Here are 3 ways to find us (and your best buyers) at the conference: Continue reading “Your Best Buyers Found at Dreamforce 2016”

Get to Know Your Summit Speaker:  John Barrows, JBarrows Consulting

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know John Barrows. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker:  John Barrows, JBarrows Consulting”

The Five Whys of Sales Development

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, was one of our speakers.

Here’s some insight into what she brought to the table in September: Continue reading “The Five Whys of Sales Development”

Get to Know Your Summit Speaker: Lauren Bailey, Factor 8

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals. Continue reading “Get to Know Your Summit Speaker: Lauren Bailey, Factor 8”

How to Improve Sales and Marketing Alignment through Events

Breaking down the barriers between sales and marketing has always been a challenge. But given that B2B organizations with tightly aligned sales and marketing operations can achieve 24% faster growth over a three year period, it’s one that must be met head-on (source: SiriusDecisions).

So, how do you achieve sales and marketing alignment as a field marketer? It starts with understanding how various marketing strategies can impact the sales process. And of course, events are still one of the most common sources of a company’s ROI. With this in mind, your best bet is to avoid the finger-pointing games, and work together toward the same goals. Continue reading “How to Improve Sales and Marketing Alignment through Events”