Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top Lead Generation Statistics for 2018”
Happy Thanksgiving! We know you’re probably as excited as we are to celebrate with friends, family, and great food. But before the big day, we’d like to take a moment to reflect on the many other reasons we have to give thanks. Continue reading “Happy Thanksgiving from ZoomInfo”
No. Nope. Sorry, not interested.
Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. Continue reading “5 Reasons Your Sales Prospects Say No [Infographic]”
Lying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.
In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.
Continue reading “What Your B2B Data Can Tell You”
Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:
Continue reading “Get Leads With the Right Sales Pitch”
How much time are you wasting Googling phone numbers and contact information or calling stale leads? Imagine how much your productivity would increase if you had the contact information for all of your leads right at your fingertips.
Use these 5 ways to increase the productivity of your sales team:
- Convert stale or incomplete records into productive leads – Regularly cleanse and update your B2B database with email addresses, phone numbers, titles, company information, etc. to prevent your business database from decaying. Did you know 62% of organizations rely on marketing and prospect data that’s inaccurate?
Continue reading “How to Increase Sales Productivity & Drive More Revenue”