Top Lead Generation Statistics for 2018

b2b lead generation statistics
Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top Lead Generation Statistics for 2018”

What Your B2B Data Can Tell You

b2b-dataLying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.

In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.

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How to Increase Sales Productivity & Drive More Revenue

How much time are you wasting Googling phone numbers and contact information or calling stale leads? Imagine how much your productivity would increase if you had the contact information for all of your leads right at your fingertips.

Use these 5 ways to increase the productivity of your sales team:

  1. Convert stale or incomsales-productivityplete records into productive leads – Regularly cleanse and update your B2B database with email addresses, phone numbers, titles, company information, etc. to prevent your business database from decaying. Did you know 62% of organizations rely on marketing and prospect data that’s inaccurate?

Continue reading “How to Increase Sales Productivity & Drive More Revenue”