The goal of sales enablement is to increase productivity, ensuring that reps have the information, as well as the tools, they need to drive revenue (source: Brainshark). Now, that sounds great in theory. But what does it take to implement this strategy effectively? Continue reading “5 Sales Enablement Tips for B2B Marketers”
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Continue reading “20 Sales and Marketing Alignment Statistics”
Well-meaning colleagues love to give their input. However, the B2B industry has changed a lot in recent years, so some sales advice is better ignored.
Check out these five pieces of awful sales advice to learn more:
It’s the end of December, which means that Oscars season is upon us. These awards celebrate the best that Hollywood has to offer, but they also provide a unique opportunity for marketers to consider what makes these films so successful, and how to incorporate ideas of the same caliber into their B2B marketing strategy. Continue reading “3 steps to an award-winning B2B marketing strategy”
This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.
This is part three of our four-part series on how recruiters can increase candidate response rates. Last week, you learned more about creating compelling subject lines and leveraging connections. This week, we’ll discuss the importance of customizing your recruiting emails. Continue reading “[Part 3 of 4] Improving Candidate Response Rates: How to Customize Recruiting Emails”
It’s a familiar story. You connect with a sales prospect and the conversation goes well, but then a few days later, the trail goes cold. Now what? Continue reading “4 Ways to Check In With a Sales Prospect Who’s Gone Quiet”
Did you know the average response rate for sales voicemails is only 4.8%? (Source: InsideSales). Those aren’t great odds, and as a sales rep, your success depends on your ability to get prospects to respond to you. Additionally, 90% of first time voicemails are never returned (source: RingLead). So how are you supposed to hit your quota and increase revenue if you can’t get prospects to return your call? Continue reading “4 Sales Voicemail Tips that Assure the Call Back”
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading “4 Tips on Improving Your Open Rates & Getting People to Forward Your Emails”