[Part 4 of 4] Improving Candidate Response Rates: How to Conclude Your Email

This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.

Continue reading “[Part 4 of 4] Improving Candidate Response Rates: How to Conclude Your Email”

[Part 2 of 4] Improving Candidate Response Rates: How to Write a Targeted Email

This is part two of our four-part series on how recruiters can increase candidate response rates. Last week, we talked about utilizing the right medium and knowing your candidate personas. This week, it’s all about writing targeted emails, crafting perfect subject lines and leveraging connections.

Continue reading “[Part 2 of 4] Improving Candidate Response Rates: How to Write a Targeted Email”

4 Sales Voicemail Tips that Assure the Call Back

Did you know the average response rate for sales voicemails is only 4.8%? (Source: InsideSales). Those aren’t great odds, and as a sales rep, your success depends on your ability to get prospects to respond to you. Additionally, 90% of first time voicemails are never returned (source: RingLead). So how are you supposed to hit your quota and increase revenue if you can’t get prospects to return your call? Continue reading “4 Sales Voicemail Tips that Assure the Call Back”

4 Tips on Improving Your Open Rates & Getting People to Forward Your Emails

There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading “4 Tips on Improving Your Open Rates & Getting People to Forward Your Emails”

How To Use Your B2B Data To Ensure Your Blog Topics Are Relevant To Your Audience

Most companies that invest in content marketing know it’s important to have a blog, but they don’t always know how to choose the right blog topics. The right type of content can generate leads for your organization and attract more loyal customers. The wrong topics risk branding you as out of touch, or uninformed. Continue reading “How To Use Your B2B Data To Ensure Your Blog Topics Are Relevant To Your Audience”