Technographics: 6 Reasons to Use Technographic Data

B2B technographicsHere’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

We don’t need to tell you who has the upper hand here. Continue reading “Technographics: 6 Reasons to Use Technographic Data”

5 Different Sales and Marketing Alignment Tips

sales and marketing alignmentSales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”