The Beginner’s Guide to Buyer Personas

buyer personasDid you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in.

We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t. Continue reading “The Beginner’s Guide to Buyer Personas”

26 Personalization Statistics for the B2B Marketer

personalized marketingIn today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.

Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Today, we show you 26 statistics that prove the importance of personalized marketing. Keep reading! Continue reading “26 Personalization Statistics for the B2B Marketer”