Last week, nearly 170,000 business professionals touched down in sunny San Francisco, CA for the largest and most anticipated tech conference of the year, Dreamforce 2017.
This event features daily keynotes presented by some of the most reputable speakers in the world, hands-on workshops where attendees are able to fine-tune their skills, expert panels for discussing industry trends, late night networking parties, and even a headlining concert. The Dreamforce fun never stops. Continue reading “9 Can’t-Miss Moments from Dreamforce 2017”
The B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.
As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following infographic—to show you the top six things we’re thankful for this year. Continue reading “A B2B Marketing Thanksgiving [Infographic]”
In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.
Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Today, we show you 26 statistics that prove the importance of personalized marketing. Keep reading! Continue reading “26 Personalization Statistics for the B2B Marketer”
Imagine you’re the owner of a jewelry shop and you have the highest-quality items around—but you stash them away, in a back room, out of sight. It’d be pretty obvious why your business wasn’t making any sales.
Unfortunately, this is the mistake that many businesses make on the web. Of course, no brand intends to hide from their prospects. But, with an unfocused or outdated digital marketing strategy, that’s precisely what happens. Continue reading “Expand Your B2B Brand Reach: A Beginner’s Guide”
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?
Unfortunately, low quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “B2B Marketing Meltdown: The Impact of Bad Data”
Social media platforms are ever-evolving – new tweaks and features, some minor and some massive, are announced regularly and often without warning. As marketing and sales professionals, it is our job to recognize and adapt to these changes without skipping a beat. Continue reading “Twitter’s New Character Limits and Your B2B Marketing Strategy”
If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.
In our first blog post round up we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!”
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape.
Continue reading “4 Tried and True B2B Digital Marketing Strategies”
On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.
All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:
Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”
The word teamwork defines itself. Without team cohesion and hard work, sales and marketing efforts are likely to falter on their course to action. Continue reading “The Missing Link Between Sales and Marketing with John Barrows”