The Missing Link Between Sales and Marketing with John Barrows

sales and marketing alignment

The word teamwork defines itself. Without team cohesion and hard work, sales and marketing efforts are likely to falter on their course to action. Continue reading “The Missing Link Between Sales and Marketing with John Barrows”

5 Different Sales and Marketing Alignment Tips

sales and marketing alignmentSales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”