3 Creative B2B Lead Generation Tactics

b2b lead generation

To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).

Unfortunately, lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.

Continue reading “3 Creative B2B Lead Generation Tactics”

5 Types of B2B Leads & How to Sell to Them

Let’s get this straight: your B2B leads have different needs and interests. But after countless conversations, you’ll notice some similarities.

In order to turn more leads into sales, you need to truly understand who you’re speaking with, and how you can help. With this in mind, we put together a list, which outlines how to sell to common lead personalities. Continue reading “5 Types of B2B Leads & How to Sell to Them”