Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).
Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.
Let’s start at the beginning.
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most.
Reach more of the right prospects with these inside sales strategies: Continue reading “Mastering Inside Sales in Three Steps”
On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective B2B lead generation strategies, we covered it all.
Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.
With that in mind, get to know Matt Heinz. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.”
As a marketing professional, your default setting may be crisis mode. Low budget? High expectations? A lot of competition? We’ve all been there. Continue reading “7 Struggles Every Marketing Professional Understands”
The following blog post was written by Molly MacDonald, Managing Editor at InsightSquared.
In a recent report conducted by Salesforce and the Sales Management Association, 63% of executives said their organizations were ineffective at managing their sales pipelines. For companies who fall in that 63%, this is a huge missed opportunity. Continue reading “3 Ways to Get More Out of Your Sales Pipeline”
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading “Lead Gen: How to Use Data to Work Leads through the Funnel”
The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source: CEB). Not only that, but more people are now involved in the decision-making process. Continue reading “How to Use Buyer Personas to Shorten the Sales Cycle”
Are you attending the Salesforce World Tour in Boston on April 9? If so, don’t miss our session, “Data, data everywhere… Insights to actions.” Continue reading “ZoomInfo is sponsoring the Salesforce World Tour in Boston on April 9!”
ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.
Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!