On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective B2B lead generation strategies, we covered it all.
Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals. Continue reading “Get to Know Matt Heinz, Heinz Marketing, Inc.”
As a marketing professional, your default setting may be crisis mode. Low budget? High expectations? A lot of competition? We’ve all been there. Continue reading “7 Struggles Every Marketing Professional Understands”
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading “Lead Gen: How to Use Data to Work Leads through the Funnel”