4 Ways to Reset Your B2B Lead Generation Programs

b2b lead generation programs

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).

Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.

Let’s start at the beginning.

Continue reading “4 Ways to Reset Your B2B Lead Generation Programs”

Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective B2B lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know Matt Heinz. Here’s a short review of what he brought to the table in September: Continue reading “Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.”