We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source).
So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy (source).
In today’s post, we’re providing you with our top tips for marketing automation success.
Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
Fact: Your company’s email program will only ever be as good as your contact database.
No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Continue reading “7 Ways to Build Your Email List”
As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Continue reading “How to Respect the Customer through Data Management”