3 Components of a Successful Email Marketing Program

email marketingFor years now, it has been predicted that email marketing was fast approaching its end. Yet, despite these claims, the demise of email  has yet to arrive. In fact, email is far from dead. Continue reading “3 Components of a Successful Email Marketing Program”

The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”