The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source).

So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy (source).

In today’s post, we’re providing you with our top tips for marketing automation success.

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