How to Create Marketing Content that Matters

marketing contentYou’ve heard it before, and you’ll hear it again – content is king. Over the last few years, content marketing has taken the marketing world by storm, becoming one of the most commonly used strategies by 86% & 89% of B2C and B2B marketers respectively (source) – and for good reason!
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3 Types of Interactive Content to Boost Your B2B Marketing

interactive content

We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.

As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:

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