3 Red Flags to Watch Out For When Purchasing Contact Data

Far too often, marketing and sales teams expect qualified leads to proactively find their company’s solution online, and raise their hands for help. This strategy can work, especially in today’s digital world. That being said, if you’re looking to achieve exceptional growth, you need to marry inbound and outbound strategies.

In order to do so, many companies are turning to B2B contact data providers, which can help them eliminate the guesswork and reach more of the right contacts within their target market.

But before we get too far ahead of ourselves, let’s discuss vendor selection. Continue reading “3 Red Flags to Watch Out For When Purchasing Contact Data”

Diligently Invest in B2B Contact Data

contact dataHere at ZoomInfo, the sales team often hears in conversations with folks who are evaluating B2B contact data providers that the “cost-per-record” is a large influencing factor, if not the most important factor, to decide where they decide to invest their sales and marketing budget.

We challenge you to think about how the financial impact of the records you invest in goes much further than the up-front cost of each record. There is often a forgotten expense that doesn’t show up on the invoice; let’s explore. Continue reading “Diligently Invest in B2B Contact Data”