Artificial Intelligence (AI) and the Sales Process

artificial intelligenceArtificial Intelligence. If you’ve been online in the last six months, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. Keep reading. Continue reading “Artificial Intelligence (AI) and the Sales Process”

The Impact of Artificial Intelligence (AI) on B2B Marketing

artificial intelligence

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?

In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.

Continue reading “The Impact of Artificial Intelligence (AI) on B2B Marketing”