The Importance of Buyer Personas
Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact:
- Best practice demand creation strategies that include more personalized & customized messaging built on personas yields 2x the average sales pipeline (source: SiriusDecisions)
- Leads who are nurtured with targeted content produce a 20% increase in sales opportunities (source: Aberdeen)
- Personalized emails improve click-through rates by 14% and conversion rates by 10% (source: Aberdeen)
Check out the infographic below to learn how to create your buyer persona profiles:
Download the worksheet and start creating your buyer persona profiles today.
Do you need help identifying your buyer persona profiles? ZoomInfo can help analyze your existing contact data and uncover the characteristics of your best buyers. Contact ZoomInfo today.