The B2B Marketer’s Guide to Social Media Holidays

b2b social media holidaysIf you’re a regular social media user, you’re likely familiar with social media holidays—but just in case, we’ll give you a quick overview. Sometimes referred to as “hashtag holidays” or “micro-holidays”, social media holidays are just what the name alludes to– holidays celebrated with the primary goal of generating engagement on social media.

Compared to more traditional holidays, such as Christmas or Thanksgiving, social holidays are largely unofficial and commemorate a variety of items, objects, and occurrences. From favorite foods to political movements to animals and everything in between—there is a social media holiday out there for everything imaginable.

Although you may not find them on the average calendar, these holidays are hard to ignore—as they infiltrate your social media newsfeeds. It should come as no surprise that companies have begun to incorporate these holidays into their social media strategies.

Social Media Holidays and Your B2B Social Media Strategy

We know what you’re thinking: What do these frivolous holidays have to do with my B2B social media marketing strategy? Ultimately, it’s all about how you use them and how creative you’re willing to get. With effective execution, social media holidays can provide B2B social marketers with a number of benefits, including the following:

Diversify social content: As a social media manager, you know how important it is to deliver fresh, high-quality content to your followers. You also know, this is often easier said than done—especially for B2B businesses. Social media holidays can fill those gaps in your calendar. Not only is it easy to create content to correspond with these holidays, but with nearly 2,000 holidays to choose from, you’ll never run out of material!

Increase visibility and engagement: Posts that celebrate social media holidays are not only fun and engaging, but they’re constantly trending on the most popular social media platforms. Incorporating social holidays into your B2B social media strategy provides a unique opportunity to reach a larger, more interactive audience.

Humanize your brand: Due to the nature of the average B2B organization, B2B marketers tend to focus heavily on promoting products and services. As a result, B2B brands often struggle to appear human and relatable on social media. Social holidays add an element of fun and lightheartedness, which can liven up an impersonal social media presence.

Although these holidays might seem irrelevant to your audience, they play an important role in your social media strategy.

100+ “Must-Know” Social Media Holidays

From “National Talk like a Pirate Day” to “World Emoji Day”, it seems as though the social realm has something new to celebrate each day. With so many holidays to choose from, it can be difficult to know which ones your brand should participate in.

Luckily, the ZoomInfo team is here to help. We’ve hand-picked more than 100 social media holidays and included their accompanying hashtags for you to incorporate into your 2019 social media strategy. While this list is by no means exhaustive, it is sure to get you started in the right direction.

January Holidays

January 1: New Year’s Day (#NewYearsDay)

January 1: National Hangover Day (#NationalHangoverDay)

January 3: Festival of Sleep Day (#FestivalOfSleep)

January 4: Trivia Day (#NationalTriviaDay)

January 5: National Bird Day (#NationalBirdDay)

January 6: Cuddle Up Day (#CuddleUpDay)

January 8: Bubble Bath Day (#BubbleBathDay)

January 14: Dress Up Your Pet Day (#DressUpYourPetDay)

January 15: Hat Day (#NationalHatDay)

January 17: Ditch Your Resolution Day (#DitchYourResolutionDay)

January 19: National Popcorn Day (#NationalPopcornDay)

January 20: Cheese Lovers Day (#NationalCheeseLoversDay)

January 21: National Hugging Day (#NationalHuggingDay)

January 24: National Compliment Day (#NationalComplimentDay)

January 25: Opposite Day (#OppositeDay)

January 27: Chocolate Cake Day (#Chocolate Cake Day)

January 28: Fun at Work Day (#FunAtWorkDay)

January 29: National Puzzle Day (#NationalPuzzleDay)

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February Holidays

February 2: Ground Hog Day (#GroundHogDay)

February 4: Thank a Mailman Day (#ThankAMailManDay)

February 8: Kite Flying Day (#KiteFlyingDay)

February 9: National Pizza Day (#NationalPizzaDay)

February 10: Umbrella Day (#UmbrellaDay)

February 11: International Day of Women & Girls in Science (#WomenInScience)

February 11: Make a Friend Day (#MakeAFriendDay)

February 12: National Lost Penny Day (#NationalLostPennyDay)

February 14: Valentine’s Day (#ValentinesDay)

February 15: Singles Awareness Day (#SinglesAwarenessDay)

February 16: Do a Grouch a Favor Day (#DoAGrouchAFavorDay)

February 17: Random Acts of Kindness Day (#RandomActsOfKindnessDay)

February 18: National Drink Wine Day (#NationalDrinkWineDay)

February 20: Love Your Pet Day (#LoveYourPetDay)

February 22: Margarita Day (#NationalMargaritaDay)

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March Holidays

March 1: National Peanut Butter Lovers Day (#NationalPeanutButterLoversDay)

March 2: Employee Appreciation Day (#EmployeeAppreciationDay)

March 3: Day of Unplugging (#NationalDayOfUnplugging)

March 8: International Women’s Day (#beboldforchange, #IWD, #internationalwomensday)

March 11: Nap Day (#NationalNappingDay)

March 12: Plant a Flower Day (#PlantAFlowerDay)

March 14: Pi day (#PiDay)

March 17: St. Patrick’s Day (#StPatricksDay, #StPaddysDay)

March 18: Awkward Moments Day (#AwkwardMomentsDay)

March 20: First Day of Spring (#firstdayofspring, #springequinox)

March 20: Extraterrestrial Abductions Day

March 20: World Storytelling Day (#worldstorytellingday)

March 22: National Goof Off Day (#NationalGoofOffDay)

March 23: Puppy Day (#NationalPuppyDay)

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April Holidays

April 1: April Fool’s Day (#AprilFools)

April 2: Children’s Book Day (#ChildrensBookDay)

April 2: National Peanut Butter and Jelly Day (#NationalPeanutButterAndJellyDay)

April 5: National Dandelion Day (#NationalDandelionDay)

April 7: Beer Day (#NationalBeerDay)

April 10: Siblings Day (#NationalSiblingsDay)

April 11: Pet Day (#NationalPetDay)

April 12: Grilled Cheese Sandwich Day (#GrilledCheeseDay)

April 13: Scrabble Day (#ScrabbleDay)

April 14: National Dolphin Day (#NationalDolphinDay)

April 17: Haiku Poetry Day (#HaikuPoetryDay)

April 19: Get to Know Your Customers Day (#GetToKnowYourCustomersDay )

April 20: Look-alike Day (#NationalLookAlikeDay)

April 22: Earth Day (#EarthDay)

April 22: National Jelly Bean Day (#NationalJellyBeanDay)

April 23: National Picnic Day (#NationalPicnicDay)

April 25: World Penguin Day (#WorldPenguinDay)

April 26: National Pretzel Day (#NationalPretzelDay)

April 27: Tell a Story Day (#TellAStoryDay)

April 30: Hair Style Appreciation Day (#HairStyleAppreciationDay)

April 30: Honesty Day (#NationalHonestyDay)

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May Holidays

May 3: International Tuba Day (#TubaDay)

May 4: Star Wars Day (#StarWarsDay, #MayThe4thBeWithYou)

May 5: Cinco De Mayo (#CincodeMayo)

May 8: No Socks Day (#NoSocksDay)

May 10: Receptionists Day (#NationalReceptionistDay)

May 11: Eat What You Want Day (#eatwhatyouwantday)

May 12: National Limerick Day (#NationalLimerickDay)

May 12: Mother’s Day (#MothersDay)

May 14: Dance Like a Chicken Day (#DanceLikeAChickenDay)

May 15: National Chocolate Chip Day (#NationalChocolateChipDay)

May 17: Bike to Work Day (#biketowork, #BTWD)

May 21: National Memo Day (#NationalMemoDay)

May 24: Scavenger Hunt Day (#NationalScavengerHuntDay)

May 25: Tap Dance Day (#TapDanceDay)

May 27: Memorial Day (#MDW, #MemorialDay)

May 28: National Hamburger Day (#NationalHamburgerDay)

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June Holidays

June 1: Flip a Coin Day (#FlipACoinDay)

June 2: Donut Day (#NationalDonutDay)

June 4: Leave the Office Early Day (#LeaveTheOfficeEarlyDay)

June 4: Hug Your Cat Day (#HugYourCatDay)

June 5: Hot Air Balloon Day (#HotAirBalloonDay)

June 6: National Yo-Yo Day (#NationalYoYoDay)

June 8: Best Friends Day (#NationalBestFriendsDay)

June 10: Iced Tea Day (#IcedTeaDay)

June 11: National Corn on the Cob Day (#CornOnTheCobDay)

June 14: Flag Day (#FlagDay)

June 16: Father’s Day (#FathersDay)

June 19: National Kissing Day (#NationalKissingDay)

June 21: Selfie Day (#NationalSelfieDay)

June 21: First Day of Summer (#summersolstice, #firstdayofsummer)

June 22: Take Your Dog to Work Day (#TakeYourDogToWorkDay)

June 23: National Pink Day (#NationalPinkDay)

June 25: Log Cabin Day (#LogCabinDay)

June 26: Forgiveness Day (#ForgivenessDay)

June 27: National Sunglasses Day (#NationalSunglassesDay)

June 29: Camera Day (#CameraDay)

June 30: Social Media Day (#SMDay)

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July Holidays

July 1: International Joke Day (#InternationalJokeDay)

July 4: American Independence Day (#4thofJuly)

July 5: National Bikini Day (#NationalBikiniDay)

July 7: World Chocolate Day (#WorldChocolateDay)

July 8: National Blueberry Day (#NationalBlueberryDay)

July 8: Video Games Day (#VideoGamesDay)

July 9: NationalSugarCookieDay (#NationalSugarCookie Day)

July 10: Pina Colada Day (#NationalPinaColadaDay)

July 13: French Fry Day (#NationalFrenchFryDay)

July 15: Be a Dork Day (#BeADorkDay)

July 15: Cow Appreciation Day (#CowAppreciationDay)

July 17: World Emoji Day (#WorldEmojiDay)

July 20: Moon Day (#NationalMoonDay)

July 21: National Junk Food Day (#NationalJunkFoodDay)

July 22: Hammock Day (#Hammock Day)

July 23: Vanilla Ice Cream Day (#VanillaIceCreamDay)

July 24: Cousins Day (#NationalCousinsDay)

July 26: Aunt and Uncle Day (#AuntAndUncleDay)

July 29: National Lasagna Day (#NationalLasagnaDay)

July 30: International Day of Friendship (#FriendshipDay)

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August Holidays

August 1: National Girlfriends Day (#NationalGirlfriendsDay)

August 2: National Ice Cream Sandwich Day (#IceCreamSandwichDay)

August 3: National Watermelon Day (#NationalWatermelonDay)

August 4: Campfire Day (#CampfireDay)

August 5: National Underwear Day (#NationalUnderwearDay)

August 9: Book Lovers Day (#NationalBookLoversDay)

August 10: National Lazy Day (#NationalLazyDay)

August 12: Middle Child Day (#MiddleChildDay)

August 13: International Lefthanders Day (#LefthandersDay)

August 15: Relaxation Day (#NationalRelaxationDay)

August 16: National Tell a Joke Day (#NationalTellAJokeDay)

August 18: Bad Poetry Day (#BadPoetryDay)

August 19: National Potato Day (#NationalPotatoDay)

August 20: National Radio Day (#NationalRadioDay)

August 21: Senior Citizen’s Day (#SeniorCitizensDay)

August 25: Kiss and Makeup Day (#KissAndMakeUpDay)

August 26: National Dog Day (#NationalDogDay)

August 26: Women’s Equality Day (#WomensEqualityDay)

August 27: Just Because Day (#JustBecauseDay)

August 31: College Colors Day (#CollegeColors)

social media holidays

September Holidays

September 2: Labor Day (#LaborDay, #LDW)

September 5: International Day of Charity (#CharityDay)

September 7: National Salami Day (#NationalSalamiDay)

September 8: International Literacy Day (#InternationalLiteracyDay)

September 9: Teddy Bear Day (#TeddyBearDay)

September 10: Sewing Machine Day (#SewingMachineDay)

September 11: National Day of Service (#911day)

September 12: Chocolate Milk Shake Day (#ChocolateMilkShakeDay)

September 13: Positive Thinking Day (#PositiveThinking)

September 16: Collect Rocks Day (#CollectRocksDay)

September 18: National Cheeseburger Day (#NationalCheeseburgerDay)

September 19: Talk Like A Pirate Day (#TalkLikeAPirateDay, #TLAPD)

September 20: National Pepperoni Pizza Day (#PepperoniPizzaDay)

September 21: Day of Peace (#InternationalDayOfPeace)

September 22: First Day of Fall (#firstdayoffall, #autumnequinox)

September 24: Family Day (#familyday)

September 30: Podcast Day (#InternationalPodcastDay)

social media holidays

October Holidays

October 1: Coffee Day (#InternationalCoffeeDay)

October 2: National Custodial Worker Day (#NationalCustodialWorkerDay)

October 3: National Boyfriends Day (#NationalBoyfriendsDay)

October 3: National Techies Day (#TechiesDay)

October 4: National Taco Day (#NationalTacoDay)

October 5: World Smile Day (#WorldSmileDay)

October 9: Fire Prevention Day (#FirePreventionDay)

October 10: World Mental Health Day (#WorldMentalHealthDay)

October 14: National Dessert Day (#NationalDessertDay)

October 16: Bosses Day (#BossesDay)

October 17: National Pasta Day (#NationalPastaDay)

October 20: World Statistics Day (#statisticsday)

October 26: National Pumpkin Day (#nationalpumpkinday)

October 29: Internet Day (#InternetDay)

October 30: National Candy Corn Day (#CandyCornDay)

October 31: Halloween (#Halloween, #HappyHalloween)

social media holidays

November Holidays

November 3: National Sandwich Day (#NationalSandwichDay)

November 4: Candy Day (#NationalCandyDay)

November 6: Saxophone Day (#SaxophoneDay)

November 7: Stress Awareness Day (#NSAD, #ationalstressawarenessday)

November 8: Stem/STEAM Day (#NationalStemDay, #StemSteamDay)

November 13: Kindness Day (#WorldKindnessDay)

November 15: Clean Your Refrigerator Day (#CleanYourRefridgeratorDay)

November 16: Button Day (#ButtonDay)

November 21: Entrepreneurs Day (#NationalEntrepreneursDay)

November 24: Small Business Saturday (#SmallBusinessSaturday, #ShopSmall)

November 28: Thanksgiving Day (#HappyThanksgiving, #TurkeyDay)

November 29: Black Friday (#BlackFriday)

social media holidays

December Holidays

December 1: Eat a Red Apple Day (#EatARedAppleDay)

December 4: Cookie Day (#NationalCookieDay)

December 7: Letter Writing Day (#LetterWritingDay)

December 8: National Brownie Day (#NationalBrownieDay)

December 11: International Mountain Day (#InternationalMountainDay)

December 14: National Salespersons Day (#SalespersonsDay, #NationalSalespersonsDay)

December 15: Cupcake Day (#NationalCupcakeDay)

December 21: Crossword Puzzle Day (#CrosswordPuzzleDay)

December 23: Festivus (#Festivus)

December 25: Christmas Day (#Christmas, #MerryChristmas)

December 30: Bacon Day (#BaconDay)

December 31: New Year’s Eve (#NYE, #NewYearsEve)

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Final Thoughts on These Social Media Holidays

As you can see, we weren’t exaggerating when we said social holidays have taken over social media—and there are plenty more beyond those included in this list. If you’ve ignored or scoffed at social holidays in the past, we encourage you to give them another chance. Not only do they provide a fun way to interact with your audience— but they can also generate high engagement and give your social strategy an immediate boost.

How you celebrate social holidays is up to you, whether it’s a simple Tweet, a themed infographic, or a more elaborate piece of social content. Remember to select the holidays that best align with your brand identity, and your audience will be happy to join in on the celebration. Ready to learn more about improving your social media strategy? We recommend the following articles:

For more information about scaling your marketing efforts, contact ZoomInfo today! Our contact database is the tool you need to target and sell to more of your best buyers. What are you waiting for?