3 B2B Marketing Trends to Watch for in 2015

B2B Marketing Trends to Prioritize

It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly. Check out these 3 B2B marketing trends to watch for in 2015.

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The Impact Targeted Marketing Campaigns Have on Revenue

The importance of targeted campaignstargeted-marketing-campaigns

Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient. Continue reading “The Impact Targeted Marketing Campaigns Have on Revenue”

What Your B2B Data Can Tell You

b2b-dataLying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.

In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.

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Sales Tips: 5 Things You Should Never Say to Prospects [infographic]

Sales reps are tasked with establishing relationships with prospects and proving the worth of their product or solution to eventually close the deal. The job of a sales rep requires a lot of communication through phone calls, emails, and demos. Regardless of how long you’ve been working in sales, you can still accidentally say the wrong thing, which can cause a big problem.

In today’s world, prospects expect sales reps to know about their background and company starting from the first conversation. As a sales rep, you should never start a conversation mispronouncing a prospect’s name or send an email spelling it wrong. Asking what their company does is also a huge no-no. Before you pick up the phone or hit send on an email, do your research. You need to know who these people are, what they do, if they’re a decision maker, and as much information about their company that you can gather. Knowing specifics about your prospects allows you to further target your message and sales pitch to their exact needs.

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8 Ways to Promote Your B2B Lead Generation Content

lead-generation-contentLead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.

8 Ways to Promote Your B2B Lead Generation Content:

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7 Ways to Grow Your Marketing Database

Grow Your Marketing Database

Marketing databamarketing-databaseses decay rapidly because of how often people change jobs or titles, companies go out of business, or mergers occur. In fact, up to 25% of most B2B database contacts contain critical errors and 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate (source: Data Decay: Is Your Database Full of Rotten Apples? [infographic]).

As a marketer, it’s your job to generate leads and continue to grow your marketing database. If you don’t already have a strategy in place, here are some you can implement.

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9 Steps to Leaving the Perfect First Sales Voicemail

The importance of a sales voicemail

You found a highly qualified lead, pick up the phone and dial their phone number, but get their voicemail. Should you hang up the phone and try back later? No. What you should do is leave a voicemail. A voicemail is a great way to introduce yourself and your company and create curiosity around your product or service.

Use the steps below to leave the perfect first sales voicemail

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6 Types of Email Addresses to Remove From Your CRM

emailsWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
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5 Ways to Improve Your Sales Performance

improve-sales-performanceAs a sales rep, hearing, “I don’t have time right now,” “Contact me later,” and “I’m not interested,” isn’t uncommon. There are many possible reasons your contacts don’t want to have a conversation with you.

Check out some of the possibilities below to find out how you can keep your leads on the phone and improve your sales performance:

You’re talking to the wrong person at the company


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