3 Ways to Increase Your Tradeshow ROI

Tradeshows can be an expensive part of your marketing strategy if you’re not getting your return on investment. They’re also a great way to generate high quality leads if you’re willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.

Increase Your Tradeshow ROI with these Tips:

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Target Leads like a Great White Shark

Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]

improve-email-campaigns Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score. An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization’s IP address at risk of being blacklisted, preventing you from deploying any emails at all. According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns. Continue reading “Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]”

The Importance of Sales & Marketing Alignment


Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.

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The Value Of Big Data

value-of-big-dataWhat is Big Data?

Big Data encompasses all of the structured and unstructured data that can be found, measured, and analyzed. Where is this data coming from? It can be found through transactions, social media, sensor and M2M data, federal, state, local, and public records, and a variety of other sources. Big data includes all of the information people populate manually as well as the information that can be found about people and businesses. The amount of personal and enterprise information available is growing exponentially in an increasingly technologically-driven world. So what’s the big deal about big data? It isn’t just about dealing with more data than before – big data is characterized by velocity, variety, and variability (the 3 V’s). Continue reading “The Value Of Big Data”

Canada’s New Anti-Spam Legislation: What You Need to Know

canada-anti-spam-legislation-CASLWhat is Canada’s Anti-Spam Legislation (CASL)?

The purpose of Canada’s Anti-Spam Legislation (CASL), which is going into effect on July 1, 2014, is to protect Canadians and other individuals from spam, malware, phishing, and identity theft, while ensuring that businesses can continue to compete in the global marketplace. Beginning on July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL). [b1] We highly recommend you start to take action now if you haven’t already. Continue reading “Canada’s New Anti-Spam Legislation: What You Need to Know”

Identify Growth Opportunities Using Data

identify growth opportunitiesWhether you know it or not, business growth opportunities exist within your B2B database. Chances are, your database is full of contacts from years’ worth of trade shows, conferences, and other business events. But beyond knowing where these people came from, do you know anything else, such as who they are, how they engage with your organization, their needs and interests, and where they are in the sales process? Continue reading “Identify Growth Opportunities Using Data”

Key LinkedIn analytics to gain your page insights

LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page’s performance better and use it to drive prospects to your business. Even before LinkedIn launched analytics tab, it provided page insights for the company pages. However, the insights were not as detailed as the analytics and page insights are now. In fact, there are a few elements such as clicks, likes, engagement %, that are common to both analytics and page insights. It might be that eventually LinkedIn would combine these two and make one page, but for now, I thought it would be helpful for our readers to make a note of few metrics that can help them understand the useful metrics for their pages.

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