Target Leads like a Great White Shark

target leadsGreat white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting quality leads to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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The Importance of Sales and Marketing Alignment

sales and marketing alignmentSales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs salespeople to follow up on their leads and close deals.

They both share the same overall goal: to increase revenue for the company. The challenge is to achieve sales and marketing alignment so that they can efficiently work towards that goal.

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