As a B2B marketer, you know all too well that there are many roadblocks between getting leads into the top of your sales funnel and working them all the way through until they become customers. In order to get past the roadblocks, you need to understand what they are so you can find the right solution and generate more leads. Continue reading “3 Ways to Get Past the Roadblocks & Generate More Leads”
As a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Data segmentation and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them.
Continue reading “Data Segmentation 101: A Guide for Marketers”
As a B2B salesperson, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.
Continue reading “What You Need to Know Before Cold Calling”
B2B salespeople are pressed for time. They have a limited number of hours during the workweek to reach prospects and close deals. With that kind of pressure, it’s no wonder salespeople have trouble staying on top of everything they have to do! Here are four tips to help the busy salesperson be more productive and drive more revenue: Continue reading “4 Tips for Salespeople Who are too Busy to Think”
Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:
Continue reading “Get Leads With the Right Sales Pitch”
As a B2B marketer, one of your biggest responsibilities is lead generation. Your job is to generate a large volume of leads, and at the same time make sure you’re driving high-quality contacts into your sales team’s pipeline.
Without a B2B marketing strategy in place, it’s nearly impossible to do this. The experts here at ZoomInfo put together a list of top B2B marketing challenges and how to avoid them.
Continue reading “Top 3 B2B Marketing Challenges & How to Avoid Them”
Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar
Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting quality leads to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!
Continue reading “Target Leads like a Great White Shark”
Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:
Continue reading “5 Steps to Structuring Your Marketing Strategy”
Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs salespeople to follow up on their leads and close deals.
They both share the same overall goal: to increase revenue for the company. The challenge is to achieve sales and marketing alignment so that they can efficiently work towards that goal.
Continue reading “The Importance of Sales and Marketing Alignment”