Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source).
To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading “Batch and Blast Email Marketing Is Dead”
What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading “Demand Generation vs. Lead Generation”
The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source). Not only that, but more people are now involved in the decision-making process.
Continue reading “How to Use Buyer Personas to Shorten the B2B Sales Cycle”
“There’s not enough time…I’m too busy.” Sound familiar? Time management is often difficult for B2B sales reps. In a typical day, sales people have to divide their time between emails, administrative work, aligning with marketing, researching leads, and of course, making phone calls. However, there’s no need to feel overwhelmed.
Continue reading “Time Management for Sales Reps”
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry.
Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost-effective, and you can repurpose the content.
Continue reading “How to Generate More Leads from Your Next Webinar”
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective? The experts at Kissmetrics put together the following infographic to answer that question.
But, before we get into it, here are the key factors that influence sales: Continue reading “The Data Behind an Effective Sales Process [Infographic]”
It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly.
Continue reading “3 B2B Marketing Trends to Watch for in 2015”
In today’s world, marketers need to think like artists if they want to drive results. But to drive results, marketers also need to have a deep understanding of their target market, requiring them to measure and analyze data. This is why you often hear people talking about the art and science of marketing.
Continue reading “Marketing Success = Art + Science”
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Continue reading “6 Types of Email Addresses to Remove From Your CRM”
As a sales rep, hearing, “I don’t have time right now,” “Contact me later,” and “I’m not interested,” isn’t uncommon. There are many possible reasons your contacts don’t want to have a conversation with you. Today we teach you our top tips to improve sales performance.
Continue reading “5 Ways to Improve Your Sales Performance”