Win More Business on Your First Call: A Beginner’s Guide

win more businessFirst impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. Continue reading “Win More Business on Your First Call: A Beginner’s Guide”

52 Candidate Sourcing Statistics for Recruiters

passive candidate sourcingIn a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.

Passive Candidate Sourcing: A Quick Primer

Continue reading “52 Candidate Sourcing Statistics for Recruiters”

10 Tweetable Quotes to Increase Marketing Productivity

increase marketing productivityEveryone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.

If you fall into that last category, we have just the thing for you. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. Once you’ve gotten your daily dose of motivation, pass these words of wisdom along to your Twitter followers! Continue reading “10 Tweetable Quotes to Increase Marketing Productivity”

22 Live Streaming Statistics for B2B Marketers

live streamingLive streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Continue reading “22 Live Streaming Statistics for B2B Marketers”

Corporate Gift Giving: A Beginner’s Guide

corporate gift givingLet’s talk about corporate gift giving.

It’s that time of the year again—holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Continue reading “Corporate Gift Giving: A Beginner’s Guide”

9 Expert Opinions on Marketing Productivity

marketing productivityToday we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.

If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”

B2B Blog Post Round Up: Lead Generation, List Churn & More

b2b blog postWelcome back readers! We’ve written another B2B blog post round up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round ups highlight all the great work our writers have done for outside publications.

Check out our favorite blog posts and articles from November! Continue reading “B2B Blog Post Round Up: Lead Generation, List Churn & More”

Is Strategic Candidate Sourcing Dead?

candidate sourcingNew technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead?

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. His reasoning? “Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” (source) Continue reading “Is Strategic Candidate Sourcing Dead?”

A Beginner’s Guide to Creating a Successful Marketing Technology Stack

marketing technology stackIn 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing technology brands. Today, the supergraphic holds an astounding 5,381 logos.

Although impressive, this sudden influx of technology has made marketing more complicated. It’s no longer easy to track and manage the day-to-day functions of marketing. In fact, 26% of marketers say their top challenge is finding the right technologies to fit their needs (source). Continue reading “A Beginner’s Guide to Creating a Successful Marketing Technology Stack”

The Beginner’s Guide to Buyer Personas

buyer personasDid you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in.

We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t. Continue reading “The Beginner’s Guide to Buyer Personas”