With the proliferation of hand-held cameras, everybody and their brother is a director. So naturally, we have migrated from text and images to video in every channel – on every device. Mark Zuckerberg, CEO of Facebook, put it simply, “I think video is a megatrend, almost as big as mobile.” Still not convinced it’s worthwhile? Contently claims that by 2020, 82% of all consumer internet traffic will be video.
Veterans Day is a powerful holiday that honors all those who have served in the United States Armed Forces. It is a time to reflect on our fellow Americans’ bravery, dedication and sacrifice – traits that are highly valued in the workplace.
With this in mind, we’d like to share key takeaways from Patrick “Lips” Houlahan’s session at AA-ISP UNITE. Houlahan is a former Marine A10 and F/A 18 “Top Gun” fighter pilot, who now works for Afterburner, a company that applies military precision to corporate team building & leadership development training. Read More
How many conversations does it take to turn a qualified prospect into a customer? Ask any B2B sales professional this question, and they’ll tell you a different number based on their personal experience.
Of course, some sales cycles will naturally be longer than others. But before you can even talk about closing the deal, you need to get the right people on the phone. And this is where sales reps tend to run into roadblocks, from wrong numbers to gatekeepers. Read More
Last week, we covered the 4 Ways Data Quality Could Be Hurting Your Business. Today, we give you 5 more reasons to take the plunge and cleanse your marketing database.
1. Data decays at an alarming rate
Got dirty data? You are in good company. According to Experian, data quality plagues 91% of organizations. And make no mistake, dirty data is not going away. In the trenches of day-to-day business life, dirty data can come in many forms:
- Incorrect information
- Incomplete records due to poor capture techniques
- Inconsistent information
- Outdated information
According to MarketingProfs, about 205.6 billion emails are sent every day… that is 88 emails for every human on Earth! And with 3,800% ROI, and $38 in return for every $1 spent, email marketing is far from dead.
However, devoting more of your budget to email campaigns is just half the battle to garnering decent returns. Many companies create one-size-fits-all email programs, or are not confident about the way to utilize their data in this regard. In fact, only 37% of respondents in a Business Insider study believe they use data-driven marketing “very successfully.”
Deals are lost for many reasons. Sometimes, it’s due to a lack of fit. If that’s the case, there’s not much you can do. But as any good sales professional knows, you can often turn a ‘no’ into a ‘yes’ with the right strategy, a little patience, and a prospecting solution in your sales stack.
Specifically, with access to market intelligence, you can maximize the 5 C’s of effective data management. This means you can maintain a complete, correct and consistent database, with current information, and plenty of coverage. As a result, you’ll be able to improve the quality of your data, and stay in touch with leads you might otherwise have overlooked. Read More
A recent paradigm shift has caused the “Digital Age” to merge with its predecessor, the “Information Age,” to spawn the “Age of the Customer.” The new era is best defined by the considerable leverage and control potential customers possess.
While the circumstances have changed, expectations for productivity have risen. The bottom line is, the “Age of the Customer” has put more pressure on sales to cut through the noise, connect, and transition qualified prospects to sales opportunities.
Keep reading to find out how market intelligence not only aids with prospecting, but also improves your sales cadence. Read More
If you’re a marketer, the end of 2016 means one thing: BUDGET SEASON! It’s time to look at programs and services, as well as the tools within your tech stack. The least exciting item on this list? Your marketing database.
No marketer wants to go there. It’s like buying a car; financially speaking, neither feels like a great investment, as both lose value by the second. In fact, 69% of B2B marketers say old or outdated information is their biggest challenge to developing a database strategy (source: ZoomInfo). Read More
Last week’s blog post took a deep dive into how our sales and marketing teams developed, implemented, and optimized an account based marketing (ABM) strategy to gain adoption for ZoomInfo’s FormComplete. In this post, we look beyond the logistics of the program and illustrate how to bring your own ABM strategy to life by reviewing the 4 biggest takeaways from our campaign.
Takeaway #1: No matter what the initiative, account based marketing works.