Executive Recruiting Tips on How to Recruit Like a Shark [INFOGRAPHIC]

In order to be a successful executive recruiter, you have to be aggressive. In other words, you have to be a shark. ZoomInfo recently partnered with top executive recruiter David Perry to learn what it takes to recruit like a shark. David has achieved an unbelievable 99.97% success rate and negotiated in excess of $300M in salaries, so needless to say, he knows what he’s talking about.

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The Top 5 Business Lessons from 2001: A Space Odyssey

2001: A Space Odyssey was released on April 3, 1968. The film is widely regarded as one of the best science fiction films of all time. In fact, it made the number one spot on the American Film Institute’s list of top sci-fi films, among other honors from the organization.

If you haven’t seen this movie yet, I won’t spoil too much for you. However, I will say that it’s not for everyone. Over 200 people walked out of the theater when the film first premiered. And there are about 88 minutes with no dialogue whatsoever, so many people find the plot to be confusing or boring.

That’s not what I want to focus on, though. Whether or not you like the film, you can appreciate the business lessons it provides. Read More

Let’s Discover Big Ideas in The Big Easy Together!

And the countdown begins – we’re officially one week away from Microsoft Envision! This event will bring the most forward thinking minds in the tech industry together to hear about the latest trends and technologies that can help you and your business grow in 2016.

Here are the top three reasons we’re excited for #Env16:
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The 2016 Tradeshow Marketing Lead Generation Checklist

marketing-lead-generationIf you’ve ever attended a tradeshow, you know how hectic they can be. With countless networking events and speaking sessions packed into a few days, there’s no time to rest, let alone think about marketing lead generation. But of course, that’s the end goal. So, what can you do? Read More

Conducting Job Candidate Research: 4 Questions You Need to Ask Before Trying to Fill a Position

Due to the fast-paced nature of recruiting, some recruiters might have trouble doing their due diligence when conducting candidate research. It can be a time-intensive process, but by being thorough, recruiters are able to call only on candidates that are a strong fit – bringing higher quality candidates to their clients or hiring managers. Instead of using a ‘batch and blast’ approach when prospecting for candidates, build candidate research into your schedule to make the most efficient use of your time. To help you get started, we’ve compiled a few of the most important topics to focus your research on.

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4 Outdated B2B Marketing Solutions & What to Do Instead

Old habits die hard. And it’s even harder to get rid of them when you don’t know the alternatives.

That being said, you simply can’t rely on outdated B2B marketing solutions anymore. We’re now well into 2016, so step up your game! It’s time to find new ways to turn prospects into sales-ready leads and accelerate your company’s growth. Read More

A Blueprint for B2B Marketers: Tapping Your Content for the Bottom of the Marketing Funnel [infographic]

marketing-funnelWhen leads don’t convert, it can be extremely frustrating. But don’t just throw them at your sales team and expect them to follow up. Use the blueprint below, created by KnowledgeTree, to add untapped value in the bottom of your marketing funnel by:

  • Figuring out what content your sales team uses at each stage of the buyer’s journey
  • Making content easily accessible for your sales team
  • Creating the right content for your sales team
  • Setting up nurture programs to push leads who haven’t converted yet through the marketing funnel
  • Aligning sales and marketing

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Michelangelo: Sculptor, Painter & Inspiration for Modern Business Leaders

Michelangelo is perhaps one of the greatest artists in history. His works, which include the David, as well as the Pietà and the ceiling of the Sistine Chapel, have lasted the test of time and have made an impact on countless sculptors, painters, and art-lovers from the Italian Renaissance to today.

But really, that’s not what interests me. Michelangelo’s influence extends far beyond the art world, and as an entrepreneur, I’d like to focus on the lessons he provides for modern leaders looking to grow their businesses.    Read More

Johnny Appleseed: A Pioneer in Growth Acceleration

Happy Johnny Appleseed Day! Have you heard the legend? Many people remember him as the American folk hero who traveled around with bare feet and a pot on his head, scattering apple seeds along the way. However, on this day, we also celebrate the man behind the myth, John Chapman.

Yes, apple-lovers everywhere should rejoice. That’s a given. But even if you aren’t a huge fan of the fruit, you can still appreciate Chapman for his contributions to the business community. Read More