57 Essential Multichannel Marketing Statistics

multichannel marketing statisticsThe world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers.

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.  The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. Continue reading “57 Essential Multichannel Marketing Statistics”

Candidate Sourcing for the Modern Recruiter [Infographic]

candidate sourcing modern recruiterIn a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent.

Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy. Continue reading “Candidate Sourcing for the Modern Recruiter [Infographic]”

10 Webinar Metrics to Measure Success

webinar metricsB2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Webinar Metrics to Measure Success”

5 Ways to Generate More Webinar Leads

webinar lead generationSeasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics:

  • 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads (source)
  • 79% of buyers say they will share information in exchange for webinars (source)
  • 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy (source)

Continue reading “5 Ways to Generate More Webinar Leads”

The Step-by-Step Guide to a B2B Content Audit

b2b content auditMarketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.

Though plenty of marketers know how to create content, analyzing content is a different story. Believe it or not, 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (source). So, how can you determine which content has helped or hurt your strategy? The answer? Perform a content audit. Continue reading “The Step-by-Step Guide to a B2B Content Audit”

Social Listening Best Practices for B2B Marketers

b2b social listening best practicesBy now, most brands understand a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy that revolves around not just talking, but also listening.

Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like. It’s the process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights. Continue reading “Social Listening Best Practices for B2B Marketers”

90+ Important B2B Content Marketing Statistics

content marketing statisticsWhen executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program.

For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Continue reading “90+ Important B2B Content Marketing Statistics”

6 Considerations to Build a Better Marketing Team

build a better marketing teamYour marketing initiatives are only as effective as the team executing them, but it’s not always easy to identify and put together an effective team. The reality is, marketing team building doesn’t happen overnight. It takes time. It takes careful planning. And it takes plenty of patience. But when done correctly, the right employees can close skill gaps, eliminate barriers to progress, and meet key business objectives. Continue reading “6 Considerations to Build a Better Marketing Team”