Diversity initiatives are rarely the number one concern of businesses, and LinkedIn’s 2015 Global Recruiting Trends report demonstrates this perfectly. In fact, only 9% of small companies prioritize diversity recruiting. Large companies fare slightly better with 15% of them making diversity a priority. However, it’s also worth noting that diversity was not mentioned at all in LinkedIn’s 2016 Global Recruiting Trends report. Continue reading “4 Ways Technology Can Improve Diversity Hiring”
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
With the addition of robo-advisors and nearly 300,000 advisors crowding the financial sector, differentiation is the key to growing your business (Source: Cerulli Associates). Determining a niche and becoming an expert within it will require hard work and data-driven marketing tactics to successfully build your reputation.
In fact, only 30% of American workers are currently working with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share. Continue reading to learn more about areas of potential growth for financial advisors today. Continue reading “What’s Your Niche? The Top 5 Niches for Financial Advisors”
Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).
Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.
Let’s start at the beginning.
Continue reading “4 Ways to Reset Your B2B Lead Generation Program”
Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.
Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.
Continue reading “How to Get More Value From Your B2B Data Purchase”
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.
Continue reading “The Marketer’s Guide to B2B Blogging Success [Infographic]”
If you’ve ever been to a tradeshow, you know there’s no time to rest, let alone think about marketing lead generation. But of course, that’s the end goal. So, what can you do?
Keep this marketing lead generation checklist in mind as you prepare for your next tradeshow: Continue reading “The 2017 Tradeshow Marketing Lead Generation Checklist”
Whenever you’re in an outward facing position, there’s always the chance your missteps can come to have a negative impact on your company’s reputation. Before you know it, clients will begin to steer clear of your company for your unprofessional way of doing business. And especially with the transparency of Glassdoor and Yelp reviews, every touch point with a candidate needs to be a positive one.
To help maintain your good reputation, here are the top 5 recruiting mistakes to avoid: Continue reading “5 Ways Recruiters Can Embarrass Their Company”
There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify.
Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can improve your performance today!
Continue reading “6 Common B2B Sales Problems and How to Avoid Them”
Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?
In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.
Continue reading “The Impact of Artificial Intelligence (AI) on B2B Marketing”