Mobile Trends for B2B Sales and Marketing Success

Which device do you use most often to access the internet? If you’re like most B2B professionals, the answer is probably your cell phone, not your laptop. But don’t take our word for it. According to Google, 42% of researchers use mobile during the B2B purchasing process. And a Walker Sands study recently reported that 55% of millennials surveyed had led a buying decision in the last year.

So your target audience may be younger than expected and more mobile-savvy than ever. With this in mind, consider incorporating mobile into the sales process. Among other benefits, this allows you to increase productivity, leading to B2B sales and marketing success.

But how, exactly, can you incorporate mobile best practices into your organization? Read More

Get to Know Your Summit Speaker: Matt Heinz, Heinz Marketing, Inc.

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective B2B lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know Matt Heinz. Here’s a short review of what he brought to the table in September: Read More

Your Best Buyers Found at Dreamforce 2016

Dreamforce is right around corner. Whether it’s your first time attending or not, you’re probably feeling overwhelmed and excited for what will be an amazing week of innovation and networking. And we don’t blame you – with over 2,000 sessions to choose from and 100,000 attendees preparing to take over San Francisco, there’s a lot to look forward to!

At the same time, it’s easy to get lost in the crowd.

Here are 3 ways to find us (and your best buyers) at the conference: Read More

Get to Know Your Summit Speaker:  John Barrows, JBarrows Consulting

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals.

With that in mind, get to know John Barrows. Here’s a short review of what he brought to the table in September: Read More

The Five Whys of Sales Development

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, was one of our speakers.

Here’s some insight into what she brought to the table in September: Read More

Get to Know Your Summit Speaker: Lauren Bailey, Factor 8

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals. Read More

Back-to-School: 4 Ways Sales Professionals Can Rise to the Top of Their Class

Back-to-school season is upon us! This time of year tends to bring a lot of excitement for parents, anxiety for college freshmen and sadness for younger children. But there is one common theme as the days get shorter and the nights get cooler: opportunities for success. There is something about September that feels like a new beginning and the same can apply for your career.

Did you know, the average turnover rate for a sales development representative (SDR) is just over 14 months? There are quotas to hit and a lot of pressure to perform and sell. It’s a grind; however, a brand new [academic] year is upon us! And trust us, you can excel in the world of sales. Read More