5 Sales and Marketing Solutions for Common Campaign Problems

There are many sales prospecting methods out there, including email, social media, and cold calling. But are the ones you’re using hurting you more than helping?

The fact is, sales and marketing teams often miss the mark. And in retrospect, many of the mistakes they make seem silly. Maybe their outreach efforts aren’t aligned. Or maybe they’re simply trying too hard to reach prospects.

Most sales reps truly do want to create good relationships with potential customers and have their best interests in mind. But in an effort to help, they can lose their way and use tactics that are less favorable. For that reason, you need to arm both your sales and marketing teams with the information they need to improve their outreach efforts. Read More

3 Must-Attend Sessions at the Marketo Summit

Join ZoomInfo in Las Vegas for Marketo’s Marketing Nation Summit. With about 6,000 marketers expected to attend, this year’s Summit will be packed – and for good reason. Get ready for all the networking events, as well as the 100 breakout sessions from industry thought leaders, and the inspiring keynotes from speakers like Will Smith and Jamie Gutfreund. At this 3 day event, you’ll discover what’s new in marketing technology, and gain insight into the latest trends and best practices. Read More

8 Productivity Tips for Recruiters

The most valuable asset a recruiter has is time. Constantly bouncing between taking calls, sourcing candidates, searching for contact data or responding to emails, there’s no shortage of work to be done. Because of this, our attention is constantly being diverted away from what we’re working on with distractions lurking behind every corner. Allowing yourself to become distracted, disengaged or unproductive can have some pretty severe consequences. The most common of which is additional stress from inefficient use of time, but recruiters also run the risk of missing quotas, letting candidates fall through the cracks and, if left unchecked, termination.

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How to Create a Customer-Centric Strategy with B2B Data

The customer is not always right. That being said, you should still keep their needs in mind as you implement different marketing initiatives. This is really what’s at the heart of a customer-centric strategy, in which the primary goal is to acquire high-value customers and maximize the value of every customer relationship (source: MarketingProfs).

So what does this mean in the B2B industry? Rather than just promoting products and services, today’s marketers are trying to help people solve problems through relevant content. And in order to do so, they’re turning to the insights their data can provide. Read More

Finance’s Recruiting Problem: How to recruit – and keep – the best financial advisors

Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30? (Source: Accenture)

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010. Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Corroborating this claim is Richard Stein, a partner at Caldwell Partners, who has calculated that 50% of today’s advisors will retire within the next 15 years.

If not addressed head on, a talent shortage will have far-reaching consequences. As more advisors retire, there will be fewer people to take over leadership positions which endangers not only their practice, but the wellbeing of their clients as well.

Considering that 33% of Millennials prefer to get financial advice from their parents and 23% of them don’t trust anyone at all with their financial matters, recruiting people from this group to become financial advisors will be an uphill battle. That’s why ZoomInfo has put together this article on how to recruit new advisors, retain top talent and groom your successor. Read More

4 Ways to Troubleshoot Your Lead Generation Campaigns

lead-generationLow click-through rates and high bounce rates are the marketing equivalent of the Blue Screen of Death. Obviously, something is wrong. But how can you solve the problem(s) before your next lead generation campaigns deploy?

For those of you who are technologically challenged, the answer may be to restart and hope for the best. But don’t worry! You can learn from your past mistakes and generate more targeted leads. Read More