The Beginner’s Guide to B2B Marketing Attribution Modeling

b2b marketing attribution modelingThe modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead (source).

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. Continue reading “The Beginner’s Guide to B2B Marketing Attribution Modeling”

Job Candidate Personas: A Guide for Recruiters

career personasEvery job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?

Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.  Ready to learn more about candidate personas? Keep reading. Continue reading “Job Candidate Personas: A Guide for Recruiters”

Win More Business on Your First Call: A Beginner’s Guide

win more businessFirst impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. Continue reading “Win More Business on Your First Call: A Beginner’s Guide”

6 Outdated Sales Techniques Hurting Productivity

outdated sales techniquesHave you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have?  Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Continue reading “6 Outdated Sales Techniques Hurting Productivity”

Net Promoter Score for Recruiters and HR Professionals

employee net promoter scoreWe recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent. Let’s get into it! Continue reading “Net Promoter Score for Recruiters and HR Professionals”

12 Sales Qualification Questions to Ask Prospects

sales qualification processIn the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. Continue reading “12 Sales Qualification Questions to Ask Prospects”

18 Quotes About Podcasting for Business Professionals

podcasting quotesPodcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Continue reading “18 Quotes About Podcasting for Business Professionals”

4 Ways to Refresh Your Stale B2B Social Media Presence

b2b social mediaLet’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”

5 Steps to Structuring Your Marketing Strategy

marketing strategyStructuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.

But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.

Continue reading “5 Steps to Structuring Your Marketing Strategy”

7 Ways to Improve Your B2B Job Descriptions

b2b job descriptionsAs important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions.

With just a few small changes to your job descriptions, you can improve the quality of your candidates and the efficiency of the hiring process. Keep reading. Continue reading “7 Ways to Improve Your B2B Job Descriptions”