The Impact of Artificial Intelligence (AI) on B2B Marketing

artificial intelligence

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?

In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.

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3 Types of Interactive Content to Boost Your B2B Marketing

interactive content

We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.

As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:

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5 Ways Hiring Managers Can Improve the Candidate Experience

candidatesIt’s no secret that job candidates have options these days. In 2008, there were 7 candidates for every vacant position. Today, that number has dropped to only 1.8 (source: ZoomInfo). Competition for candidates is getting tougher, and companies that don’t optimize their candidate experience run the risk of pushing away top candidates. We’re in the Age of Information, and if a candidate feels like they were disrespected in their interview, then everyone on Glassdoor will read about it.

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3 Creative B2B Lead Generation Tactics

b2b lead generation

To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).

Unfortunately, lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.

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4 B2B Marketing Automation Problems [Infographic]

marketing automationMarketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

Fear not, today we show you how to solve four of the top B2B marketing automation problems.
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The Definitive Guide to Landing a B2B Sales Job

b2b sales jobB2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.

Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.

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A Guide to B2B Data Sources

b2b dataMany B2B data providers claim to have the “best” data, but have you ever stopped to think about where these companies get their data and what makes it better than the rest?

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where their data comes from. Today, we look at three major data sources and discuss the pros and cons of working with each. Continue reading “A Guide to B2B Data Sources”

4 Myths about Sales Productivity

sales productivity

Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.

This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.

Continue reading to learn about the top 4 sales productivity myths, debunked:

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6 Marketing Solutions for Financial Advisors

Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Read on for the top 6 marketing solutions for financial advisors!

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