5 Ways Hiring Managers Can Improve the Candidate Experience

It’s no secret that job candidates have options these days. In 2008, there were 7 candidates for every vacant position. Today, that number has dropped to only 1.8 (source: ZoomInfo). Competition for candidates is getting tougher, and companies that don’t optimize their candidate experience run the risk of pushing away top candidates. We’re in the Age of Information, and if a candidate feels like they were disrespected in their interview, then everyone on Glassdoor will read about it.

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7 Steps to Improve Email Deliverability

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve deliverability and compete in an environment where much is outside your control. Read More

Stop Wasting Your Expensive Leads: 9 Follow-up Strategies to Maximize Return

The following is a guest post by Nicholas Little at Fileboard.

If you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no?

The sales industry is caught up in lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Read More

6 Key Takeaways from Salesforce World Tour Boston

Yesterday saw Salesforce’s return to Boston for their World Tour customer conference. Though considerably smaller than Dreamforce, World Tour Boston was still chock-full of great breakout sessions, interesting speakers and inspiring customer stories.

There was a lot to cover during the full-day event, but here are the top 6 takeaways from Salesforce World Tour Boston:

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Four Ways to Break the Ice with Passive Candidates

Passive candidates are a tough nut to crack. Recruiters that spend their days cold emailing or calling passive candidates are more than accustomed to getting the proverbial door slammed in their faces. But there are many methods recruiters can employ to get their foot in the door and encourage candidates to start engaging with them.

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The Top 3 Entrepreneurship Lessons from Raphael

April 6th marks the birthday of one of the masters of the Renaissance, Raphael Sanzio. You might know him as the namesake of one of the Teenage Mutant Ninja Turtles. But the real Raphael led an accomplished life, and there are many lessons we can take away from it.

I’ll explain more in the post below. Read More

Get Campaign Optimization Tips at the Modern Marketing Experience

ZoomInfo is sponsoring Oracle’s Modern Marketing Experience from April 26-28. If you’re attending, be sure to chat with our team! And if you haven’t registered yet, use the promo code MME16CONTESTZOOMINFO for a $200 discount. Read More

How to Use Contact Data to Get Out of a Marketing Rut

contact-dataIf you’re doing the same thing day in and day out, it may be time for a change. Marketing strategies aren’t static, after all. And no one wants to read the same content twenty times (no matter how well written it is).

With that in mind, how can you tell what would interest your buyers? You may not know for sure until you see the metrics from your campaigns. But with some help from your contact data, you can come up with more creative ways to increase engagement. Read More