Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top Lead Generation Statistics for 2018”
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment (source). But, that’s only if you do it correctly.
The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter: email list segmentation—the key to successful email marketing. Continue reading “List Segmentation: The Key to Email Marketing”
If you’re not familiar with push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
Because push notifications are a relatively new marketing tool, businesses are still trying to figure out how to leverage this new technology to its full potential. Continue reading “The Power of Web Push Notifications [Infographic]”
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading “20 Blog Posts to Guide Your Event Marketing Strategy”
Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources. Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition. I could continue, but I’ll do us both a favor and leave it at that.
In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense. In sales the other team your prospect and their defensive line is an objection to your sales pitch. Continue reading “Beating Your Prospect’s Defense [Infographic]”
You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.
The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Continue reading “8 Best Practices to Protect Your Email Reputation”
Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?
Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce. Ready to learn more about candidate personas? Keep reading. Continue reading “Job Candidate Personas: A Guide for Recruiters”
Welcome to another B2B blog post round up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.
Without further ado, here are our favorite B2B blog posts and articles from December! Continue reading “B2B Blog Post Round Up: Social Listening, Productivity, & More”
The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive.
Ready to learn how to boost your B2B marketing productivity? Keep reading. Continue reading “5 Surprising Habits That Hurt B2B Marketing Productivity”
Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that.
We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Incredibly Creative B2B Marketing Initiatives”