August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”

The B2B Marketer’s Guide to Virtual Reality

virtual realityIn our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

Virtual reality (VR) and augmented reality (AR) may seem like brand new technologies, but they have already made a massive impact on the world of marketing. Check out these statistics: Continue reading “The B2B Marketer’s Guide to Virtual Reality”

5 Reasons Your Sales Prospects Say No [Infographic]

sales prospects say noNo. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration.

If you want to improve your sales performance, you must first understand why your prospect said no in the first place. Then, you must determine whether anything could have changed their minds. To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Check it out! Continue reading “5 Reasons Your Sales Prospects Say No [Infographic]”

5 SEO Lessons for the Modern Content Creator

seo lessonsWe get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics:

  • SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study (source).
  • 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence (source).
  • Borrell Associates estimates brands and agencies in the United States will spend $79 billion on SEO services by 2020 (source).

Continue reading “5 SEO Lessons for the Modern Content Creator”

The Mobile App Marketer’s Guide to Data Enrichment

mobile app marketingIn today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years (source).

This unparalleled access to data is typically seen as great news for marketers and businesses. Think about it, personalized marketing is critical for businesses that want to cut through the thousands of marketing messages consumers see each day. And, data is what allows marketers to do this. Continue reading “The Mobile App Marketer’s Guide to Data Enrichment”

The Beginner’s Guide to Agile Marketing

agile marketingAs technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing.

If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. Continue reading “The Beginner’s Guide to Agile Marketing”

4 Critical Door-to-Door Sales Lessons for Marketers

door-to-door sales lessonsA successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with.

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. If all goes according to plan, by the end of the visit, the consumer wonders how they’ve lived so long without this salesperson’s product.   Continue reading “4 Critical Door-to-Door Sales Lessons for Marketers”

The Beginner’s Guide to Inbound Recruiting

inbound recruiting guideModern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting.

In simple terms, inbound recruiting is the method of developing online content to attract and engage qualified candidates. If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. Continue reading “The Beginner’s Guide to Inbound Recruiting”

The B2B Sales Rep’s Guide to the Perfect Product Demo

product demoProduct demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs.

A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. But, sales reps can succeed more often than not if they take the proper approach to product demos.  Continue reading “The B2B Sales Rep’s Guide to the Perfect Product Demo”

57 Essential Multichannel Marketing Statistics

multichannel marketing statisticsThe world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers.

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.  The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. Continue reading “57 Essential Multichannel Marketing Statistics”