On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.
All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:
Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Continue reading “5 Must-Follow B2B Marketing Influencers”
Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Continue reading “Dangerously Good Communication Tactics with Chris Voss”
Steve Jobs. Bill Hewlitt and Dave Packard. Some of the biggest names in B2B business. Aside from wild fame and success, what do these famous entrepreneurs have in common? While their brands may be household names by now, they all started as small businesses. After early success, they quickly became adept at scaling up their operations.
Continue reading “5 Strategies to Scale Your Small B2B Organization”
If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts. Continue reading “B2B Blog Post Round Up: PR, Customer Service, and More”
By now, B2B sales reps are more accustomed to using social media as part of their daily selling practices. In fact, 90% of top performing sales people now use social media as part of their strategy (source).
Continue reading “The B2B Sales Rep’s Guide to LinkedIn”
The word teamwork defines itself. Without team cohesion and hard work, sales and marketing efforts are likely to falter on their course to action. Continue reading “The Missing Link Between Sales and Marketing with John Barrows”
As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer.
Continue reading “7 Sales Skills All B2B Recruiters Need”
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie Continue reading “How to Create a World-Class Marketing Team with Mike Volpe”
Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Continue reading “The B2B Marketer’s Guide to Growth Hacking”