In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” While this still holds true, a lot has changed in the B2B blogosphere.
If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. In fact, B2B marketers that blog get 67% more leads than those that do not (source).
Today, we’re re-visiting the topic and providing you with the six steps to B2B blogging success. Continue reading “6 Steps to B2B Blogging Success”