Recruiting is a competitive industry, and it’s not uncommon for one company to partner with multiple recruiting agencies. But if you want to become your client’s trusted talent partner and ensure you retain their business year after year, you’ll need to move away from “quick wins” and focus on long-term strategy.
To help you get started, here are 5 ways recruiters can improve client retention: Read More
Far too often, marketing and sales teams expect qualified leads to proactively find their company’s solution online, and raise their hands for help. This strategy can work, especially in today’s digital world. That being said, if you’re looking to achieve exceptional growth, you need to marry inbound and outbound strategies.
In order to do so, many companies are turning to B2B contact data providers, which can help them eliminate the guesswork and reach more of the right contacts within their target market.
But before we get too far ahead of ourselves, let’s discuss vendor selection. Read More
If someone sees an email that isn’t from their friends, family, or coworkers, what makes them click on it? The answer isn’t always clear-cut, which poses a problem for email marketers, who are tasked with getting them to do just that.
And given how many emails the average person receives, it might seem like the odds are against you. In fact, it’s tempting to shrug your shoulders and say the results are out of your control. But trust us – if you follow these campaign optimization best practices, you can increase your open rates. Read More
On June 2, 1935 Babe Ruth announced his retirement from baseball. By the age of 40 he had become an American hero, an example of athletic prowess and a legend in his own lifetime.
Ruth introduced a whole new style of sportsmanship into the big leagues and there are many lessons on innovation and leadership that we can learn from him. I’ll explain more in the post below. Read More
Managing clients can be tough. Though not usually intentional, pressures from deadlines and budget can cause even the most well-meaning clients to turn into a thorn in your paw. You might feel inclined to do your best to meet their needs, but beware. Putting your own team through the wringer because of your clients’ ineptitude is one of the fastest ways to encourage your best employees to jump ship. Stand up for yourself, your agency, and your staff if you want to prevent churn.
To help keep your employees happy and sane, read on for the top 6 ways marketing agencies can improve client relations:
Lead generation can be scary. You put a ton of time and effort into each campaign, and still might not get as many responses as you’d hoped for. Maybe you’re reaching out to the wrong contacts. Maybe your content isn’t relevant. Or maybe it’s something else.
At ZoomInfo, we understand these fears, and are here to help. Read More
Join ZoomInfo in Nashville for the SiriusDecisions 2016 Summit from May 24-27. Not only is ZoomInfo sponsoring this year, but we’ll also be passing out sweet swag, hosting the ultimate after-party, and setting up 1:1 meetings throughout the Summit. Read More
If you’re using data to customize the customer experience, you’re not alone. Many organizations are now turning to data-driven marketing – the process of making decisions that arise from the analysis of data about or from customers.
In essence, this involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Given this definition, most marketers understand the potential benefits. And yet, they may still struggle to meet objectives, citing poor quality B2B data and other concerns. So where does your organization stand? The experts at ZoomInfo put together this infographic to help you find out. Read More
ZoomInfo is sponsoring TMSA’s 2016 Logistics Marketing & Sales Leadership Conference June 5-8 in Ft. Lauderdale, FL. If you’re attending, be sure to chat with our team! Read More
What makes someone a high-quality lead? If you don’t know, you’re in trouble. In fact, this can lead to misunderstandings – and even resentment – as sales claims they don’t have enough to work with, and marketing counters that the leads are there, but sales isn’t following up.
In this situation, it doesn’t matter who’s right; you need to settle your differences and agree on a lead qualification process. Read More