How to Amplify Social Selling Results with Real Contact Data

It’s obvious that social selling is a key component of any sales process. According to the Aberdeen Research Group, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not.  Additionally, sales teams that use social selling techniques exceed their quota 31% more than non-users. Read More

Decreasing Product Monetization Window with Increasing Revenue Potential


Evolving Product Life Cycles

Product Life Cycle is a chart that denotes the different stages in a product’s life: in the Introduction phase the product is developed and launched, customers are acquired in the Growth phase, the product has its peak in the Maturity stage, and it’s phased out of the market in the Decline stage. Most of the revenue is made during the Maturity stage and, so as a marketer, one of the main objectives historically, has been to extend the Maturity phase as long as possible. Read More

6 Ways Financial Advisors Can Compete with Robo-Advisors


Robo-advisors are to financial planning as Uber was to taxi services: disruptive. According to a report by MyPrivateBanking, assets being managed by all registered investment advisors now total around $5 trillion, with robo-advisors managing roughly $14 billion of those assets. If not already a cause for concern, this amount is set to increase over the next few years.

Millennials are the greatest source of future growth for financial advisors, but many of them are choosing to get their advice from robo-advisors or forgo any formal planning altogether. In order to help planners get a bigger share of the Millennial market, here are the top 6 tips on how financial advisors can woo millennials away from robo-advisors.

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4 Ways to Ensure Your Marketing Team is Generating Higher Quality, Sales Ready Leads


At most companies, marketing teams will generate a lot of leads into the top of the funnel and send them over to the sales team for follow up and prospecting, hoping a percentage of them will turn into opportunities and customers. However, if you’re overflowing the top of your funnel with leads, you’re likely overwhelming your sales team with a lot of low quality contacts which end up being a waste of their time, causing them to lose trust in the marketing team. Read More

3 steps to an award-winning B2B marketing strategy


It’s the end of December, which means that Oscars season is upon us. These awards celebrate the best that Hollywood has to offer, but they also provide a unique opportunity for marketers to consider what makes these films so successful, and how to incorporate ideas of the same caliber into their B2B marketing strategy.  Read More

10 Ways to Build an Employer Brand You Can Be Proud Of

employer-brandOne of the biggest trends in recruiting is employer branding. Now, more than ever, companies are turning their attention to building a better employer brand to help attract the top talent and grow their business. But what are the changes necessary to let candidates view your business in a better light? Read on for a list of the top 10 tactics to help you improve your employer brand!

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Social Selling Tips for Busy Sales Reps


The beauty of social selling is that it places infinite connections at your fingertips; however, it does require a time investment. For busy sales reps, this can be turnoff, but incorporating social media into your daily routine isn’t as hard as you might think. We asked a few of ZoomInfo’s top social sellers to weigh in with their best tips.

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