15+ Helpful YouTube Channels for HR and Recruiting Professionals

youtube channels for recruitersWith the abundance of information available online, modern professionals are able to learn new skills and broaden their knowledge with a simple Google search. Think about it, how many times have you found yourself stuck on a task at work and turned to the internet for assistance? If you’re like most of us, the answer is a lot.

Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. If you have yet to use YouTube in your professional life, this blog post is for you! Continue reading “15+ Helpful YouTube Channels for HR and Recruiting Professionals”

Technographics: 6 Reasons to Use Technographic Data

B2B technographicsHere’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

We don’t need to tell you who has the upper hand here. Continue reading “Technographics: 6 Reasons to Use Technographic Data”

Predictive Intelligence and the Future of B2B Marketing

predictive intelligenceWhat if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever.

Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. If you need proof, take a look at these statistics (source): Continue reading “Predictive Intelligence and the Future of B2B Marketing”

5 Campaign Optimization Tips for Better Email Marketing

campaign optimizationIn the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now.

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. Let’s get into it! Continue reading “5 Campaign Optimization Tips for Better Email Marketing”

The B2B Marketer’s Guide to Ephemeral Content

ephemeral contentThe social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics (source):

  • The average consumer spends over two hours on social media a day.
  • 67% of all Americans report getting their news from social media.
  • 81% of the US population has at least one social media profile.

These numbers indicate one thing— your prospects and customers regularly turn to social media to consume content. Therefore, if your content marketing strategy doesn’t mirror the evolution of social media, you risk a slow and steady decline in your social media reach and engagement. Continue reading “The B2B Marketer’s Guide to Ephemeral Content”

7 Ways to Incorporate Video into Your Marketing Strategy

b2b video marketingIn a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.

Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies (source). Consider the following:

Continue reading “7 Ways to Incorporate Video into Your Marketing Strategy”

How to Leverage Artificial Intelligence At Your Next Business Event

artificial intelligence business eventEvent marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year (source).

If you’re not familiar with AI, it can be difficult to know where to begin. So, we’ve created a helpful guide for event planners to help you leverage AI and maximize the success of your next event. Let’s get into it! Continue reading “How to Leverage Artificial Intelligence At Your Next Business Event”

The Beginner’s Guide to Using Reddit for Market Research

reddit market researchReddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users.  These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Keep reading! Continue reading “The Beginner’s Guide to Using Reddit for Market Research”