Mining your account book for gold

In 15 years of inside sales, Lauren Bailey of Factor 8 has noticed that most reps struggle with their approach to managing their book of accounts. To find great opportunities in your accounts, you must be like a miner sifting through rocks looking for gold. Whether you have 300 or 3,000 leads in your book, chances are only a small percent will be gold, quite a few will be fool’s gold and most will just be rocks. In a new ZoomInsights article, Bailey writes that, unfortunately, most reps fit one of these four miner profiles:

  1. If I don’t see the gold on the surface, I throw away the rock
  2. I’m going to carry around all of the rocks in case one might have gold
  3. I’m going to methodically study each rock one at a time
  4. I don’t really have any strategy and I’m calling my book in alphabetical order (ouch!)

Fortunately, Bailey has some great tips for improving the account book mining process, including doing a quick sort, qualifying quickly and categorizing by potential. Read more in her article, “Mining your account book for gold.