Category Archives: Lead Generation


Steps to Creating Buyer Persona Profiles [infographic]

The Importance of Buyer Personas

Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Read More


Dreamforce 2015: Learn How To Stop The Fight Between Sales & Marketing

ZoomInfo is sponsoring Dreamforce 2015 in San Francisco, CA from September 15-18.


Have you registered for Dreamforce 2015 yet? We’ve partnered with the Dreamforce team to offer you a discount. Use the promo code EC15ZMNF for $100 off your registration fee. Read More


10 Inspirational Quotes to Help You Meet Your Sales Quota

The end of the month may be approaching, but there’s still time for you to meet your sales quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. Read More


5 Reasons Your Sales Prospects Say No [Infographic]

No. Nope. Sorry, not interested.

Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. Read More

How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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Lead Gen: How to Use Data to Work Leads through the Funnel

Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Read More