Category Archives: Lead Generation

3 Signs of a Healthy Lead Generation & Marketing Funnel

There’s been some debate about whether the marketing funnel is still relevant today. After all, the buyer’s journey is not always linear. And multiple people often get involved, which makes it harder to stay in control as they conduct their own research and make purchasing decisions.

However, whether you stick with the traditional term or opt for a different variation, you need to know if your strategy is working. Read More

6 Marketing Solutions for Financial Advisors

Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Read on for the top 6 marketing solutions for financial advisors!

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2016 Data-Driven Marketing Solutions & Benchmarks

Data-driven marketing should help organizations understand what they have, as well as what’s missing, so they can create a more personalized customer experience. However, this is often easier said than done.

So why are some organizations more successful than others when implementing this marketing solution? And what can any struggling B2B marketers learn from their experiences?

To answer these questions, ZoomInfo and Ascend2 put together a report on the Data-Driven Marketing Benchmarks for Success. Read More

4 Lessons Tom & Jerry Can Teach You About Marketing

On February 10, 1940, William Hanna and Joseph Barbera created Tom and Jerry. If you’re not familiar with Tom and Jerry, Tom was a cat who used every strategy, tool, and weapon to attempt to catch and eat Jerry. Jerry was a mouse who used every mean he could to escape from Tom alive, and that he did, despite being much smaller. No matter how hard he tried, Tom could never catch Jerry. So how does this relate to marketing?

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For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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Accelerate Your Growth with ZoomInfo at the B2B Content2Conversion Conference


ZoomInfo is sponsoring the B2B Content2Conversion Conference in sunny Scottsdale, AZ from February 15-17. If you’re attending, come chat with our team!

And if you haven’t registered yet, use the promo code C2CREFZoomInfo for a $400 discount. Read More