If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.
Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”
Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source).
Let’s back up a little bit.
Continue reading “3 Obstacles Keeping You from ABM Success”
Over the last decade, QR codes have done a disappearing act. Now you see them, now you don’t. Yet, just when you think they’re gone for good, they reappear.
Just this year, Snapchat released a new feature allowing advertisers to link to outside content using QR codes—launching the technology back into the spotlight. Continue reading “The B2B Marketer’s Guide to QR Codes”
In the last several years, social media has proven to be an effective channel in the B2B marketing mix. In fact, nearly 93% of B2B marketers cite social media as a preferred marketing tactic i (source). It’s not hard to see why. Consider these statistics:
Continue reading “Increase Your B2Bs Social Media Engagement”
How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 Productivity Hacks for B2B Marketers”
In 2010, we shared our top three B2B sales predictions for upcoming year. A lot has changed since then, but we’re curious: How many of these predictions came true?
In today’s post we follow up on those predictions and explore whether they’re still relevant in 2017. Continue reading “B2B Sales Predictions in 2011: A Follow Up”
There’s no way around it, bad data impacts every aspect of a business—from lead generation, to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider this (source): Continue reading “The B2B Database Maintenance Glossary”
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “B2B Social Demand Generation: A Q&A”
Once upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…
Continue reading “3 Expert Opinions on Sales and Marketing Alignment”