Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.
If you fall into that last category, we have just the thing for you. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. Once you’ve gotten your daily dose of motivation, pass these words of wisdom along to your Twitter followers!
10 Quotes to Increase Marketing Productivity
“Find joy in the process, and the results will come far more easily than you’d expect.” – Jay Acunzo
Nothing drives productivity like genuinely enjoying your work, as Jay states. Sure, some projects are more enjoyable than others – but even your least favorite tasks can become gratifying if you have the right frame of mind. Jay’s sentiment is echoed in this next quote, which comes from Neil Patel:
“Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel)
Not only does a great attitude increase marketing productivity, but it also inspires those around you. Think about it—no one wants to be the only person on a team who isn’t performing well. Productivity inspires productivity.
“Short-term gains, like knocking out a 20-minute task, help produce long-term gains!” – Neil Patel (@neilpatel)
Big tasks can be overwhelming. When marketers are faced with projects that will take a lot of time and effort to complete, they often have trouble getting through them without hitting roadblocks. Neil says the best way to avoid this productivity problem is to divide your most daunting tasks into manageable, quick portions. That way, the finish line is always in sight. You won’t fall into a slump working through a seemingly never-ending project.
“We need to start in a much different place than asking ‘quality or quantity?’ As soon as we see those two things as juxtaposing ideas, we’ve lost.” – Jay Acunzo
Yes, it is possible to offer your followers a lot of quality content! Too often, these words are used as opposing forces in the content marketing world and elsewhere. Quality and quantity are not an ‘either/or’ situation, but are rather a delicate balance. Create a schedule that allows you to offer great content consistently. Only you can determine your workload – but don’t choose between quality and quantity. Aim for both.
“My number one productivity mantra is ‘FOCUS.’ I try to only spend my time on value-adding, revenue-producing activities.” – Mark Schaefer
Sometimes the best way to be productive is to take a step back and make sure you’re focusing on the right tasks. Everyone knows what it feels like to weed through hours of mindless busywork – but it’s not always necessary.
Focus on the projects that make an impact on your business, and cut out the ones that do little but take up your time. Not only will you have a less cluttered schedule, but you’ll be motivated to give your all to the work that truly matters.
“As much of my time as possible is spent on the things that I am uniquely qualified to do.” – Jay Baer
Similar to Mark’s quote, Jay emphasizes the importance of not just working hard, but working on the right tasks. As marketers, we’re all unique, and we need to have a clear sight of our strengths – and then take on the jobs that highlight those strengths. There’s a time and place for taking on new skills, but your core focus should be on what you do best.
“There are too many people in marketing using tools and tactics that worked five years ago.” – Mark Schaefer
What’s the point of working hard if your process is outdated? Mark says that failure to keep up with the times is an all-too-common productivity mistake. If you feel like you’re productive but the results don’t reflect that, it’s not because you need to work harder – it might be because you’re stuck in the past.
“A modern productive worker is someone who does a great job figuring out what to do next.” – Seth Godin
Seth’s quote is one to always keep in mind before you start a project. While marketers scramble to find the best ‘hacks’ to get more work done faster, marketing productivity really starts with a great idea, not an elaborate process. Those who innovate will always lead the pack, no matter how hard their competition works.
“Once the hunt for a desired object or goal is abandoned, the cycle of success comes to an end.” – Grant Cardone
A way to increase marketing productivity is to set new goals as soon as you’ve met your current ones. Grant makes a valuable point about to always hunt your next accomplishment. If you let yourself be satisfied with what you’ve already done, you’ll grow complacent and your productivity will falter. Focus on the task at hand, and then once it is completed, look forward – keep chasing your next success!
“When you are in a hole, put down the shovel marketed ‘planning’ and start doing instead.” – Joe Chernov
Sometimes it’s the simple marketing productivity advice that works the best. Joe says that while planning and prioritizing are important, you can’t ‘plan’ your way out of a hole. If you find yourself falling behind, temporarily cut out the time you spend preparing to work, and just work.
Key Takeaways to Increase Marketing Productivity
You may see some familiar names and sentiments in this piece—and that’s because it’s a follow up to an article we published last week. If you’re looking for even more ways to increase marketing productivity, you should check it out: 9 Expert Opinions on Marketing Productivity.
Marketing Productivity and the 2018 Growth Acceleration Summit
See some of these speakers, and more, in action at the 2018 Growth Acceleration Summit on June 18th-20th in Boston! Industry experts like Jay Baer, Grant Cardone, and Neil Patel will discuss this year’s theme- marketing and sales productivity.
You won’t want to miss this three-day B2B conference full of actionable insights, strategies, and tools specifically designed to help sales and marketing professionals.
Or, contact ZoomInfo today. The ZoomInfo platform is backed by the world’s best B2B database and it can drastically improve marketing productivity today.