Category Archives: Inbound Marketing

Data-Driven Marketing Benchmarks [Infographic]

If you’re using data to customize the customer experience, you’re not alone. Many organizations are now turning to data-driven marketing – the process of making decisions that arise from the analysis of data about or from customers.

In essence, this involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Given this definition, most marketers understand the potential benefits. And yet, they may still struggle to meet objectives, citing poor quality B2B data and other concerns. So where does your organization stand? The experts at ZoomInfo put together this infographic to help you find out. Read More

A Blueprint for B2B Marketers: Tapping Your Content for the Bottom of the Marketing Funnel [infographic]

marketing-funnelWhen leads don’t convert, it can be extremely frustrating. But don’t just throw them at your sales team and expect them to follow up. Use the blueprint below, created by KnowledgeTree, to add untapped value in the bottom of your marketing funnel by:

  • Figuring out what content your sales team uses at each stage of the buyer’s journey
  • Making content easily accessible for your sales team
  • Creating the right content for your sales team
  • Setting up nurture programs to push leads who haven’t converted yet through the marketing funnel
  • Aligning sales and marketing

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Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]


When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  1. Incorporate data-driven marketing into your overall strategy
  2. Add green to your campaigns
  3. Apply digital marketing trends
  4. Brew up catchy subject lines
  5. Run “lucky” themed online ads

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6 Marketing Solutions for Financial Advisors

Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Read on for the top 6 marketing solutions for financial advisors!

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2016 Data-Driven Marketing Solutions & Benchmarks

Data-driven marketing should help organizations understand what they have, as well as what’s missing, so they can create a more personalized customer experience. However, this is often easier said than done.

So why are some organizations more successful than others when implementing this marketing solution? And what can any struggling B2B marketers learn from their experiences?

To answer these questions, ZoomInfo and Ascend2 put together a report on the Data-Driven Marketing Benchmarks for Success. Read More

4 Lessons Tom & Jerry Can Teach You About Marketing

On February 10, 1940, William Hanna and Joseph Barbera created Tom and Jerry. If you’re not familiar with Tom and Jerry, Tom was a cat who used every strategy, tool, and weapon to attempt to catch and eat Jerry. Jerry was a mouse who used every mean he could to escape from Tom alive, and that he did, despite being much smaller. No matter how hard he tried, Tom could never catch Jerry. So how does this relate to marketing?

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For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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Sales is a Love Affair: How to Target, Engage & Score [infographic]

Successful sales professionals know exactly who to target, how to engage them, and how to close the deal. They build deep connections by holding relevant conversations and sending targeted content, developing a trusting, loving relationship.

Did you know?

  • Only 20% of sales people add value to buyer conversations
  • Leads who are nurtured with targeted content produce a 20% increase in sales opportunities
  • Relevant emails drive 18x more revenue than broadcast emails

Check out the infographic below for the steps on how to successfully target, engage, and score with your leads and prospects:

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4 Ways to Ensure Your Marketing Team is Generating Higher Quality, Sales Ready Leads


At most companies, marketing teams will generate a lot of leads into the top of the funnel and send them over to the sales team for follow up and prospecting, hoping a percentage of them will turn into opportunities and customers. However, if you’re overflowing the top of your funnel with leads, you’re likely overwhelming your sales team with a lot of low quality contacts which end up being a waste of their time, causing them to lose trust in the marketing team. Read More