Whether you know it or not, business growth opportunities exist within your B2B database. Chances are, your database is full of contacts from years’ worth of trade shows, conferences, and other business events. But beyond knowing where these people came from, do you know anything else, such as who they are, how they engage with your organization, their needs and interests, and where they are in the sales process?
Uncovering Growth Opportunities within Your Existing B2B Database
The data in your database can uncover your top industries and best customers, as well as show other growth opportunities customized to your business. The statistics can be used to create a buyer persona, which outlines the demographics and firmographics of your best customers, providing insight as to who you should be targeting. This is why it’s extremely important to know who these people are.
How It Works
Let’s say your business has been targeting professionals at technology, healthcare, and manufacturing companies of all sizes. It’s taking your sales team a long time to reach contacts at these companies, and when they finally do, they’re either not interested or it’s taking forever to close a deal. On the other side of things, your marketing campaigns aren’t performing as well as anticipated. All of these unsuccessful efforts are impacting the bottom line.
In order to figure out what’s going on, you decide to have an expert perform a data analysis. The data analysis shows that professionals at larger technology companies and smaller manufacturing companies are your best customers. Based on these insights, your team can focus their efforts on contacts that match this specific buyer profile, saving time and money and improving efficiency. The team can now target the right people, hold relevant conversations and improve marketing campaign results, positively impacting revenue.
Data experts at ZoomInfo can analyze your existing B2B database to identify business growth opportunities that you never knew existed! We’ll run a data analysis on your existing contacts and segment your audience, uncovering your top industries and customers. Additionally, we’ll update and append your data with key B2B information such as industry, company revenue and size, title, and job function to help identify sales-ready leads faster. Contact us today for more information!