Stop Wasting Time! How to Reach Prospects Who Are Most Likely to Buy

Image courtesy of Stuart Miles /

Is your sales team spending too much time reaching out to prospects, with little to no success in closing the deal? There’s nothing more disappointing than wasting time chasing after a prospect via phone, email, or other means of communication only to find out that they’re not interested, don’t have the budget, or have no need for your product. As frustrating as this is for the sales team, think about the impact it’s having on your organization’s bottom line.

How to Reach the Right Prospects

In order to reach prospects who are most likely to buy your product, you need to know who you’re targeting. Do you know who your best customers are? To figure this out, create a buyer profile based on your existing B2B data. This will paint a picture of the demographics and firmographics of your best customers, and provide insight as to who your sales team should be contacting. Focus on criteria such as:

  • Industry
  • Job title
  • Location
  • Pain points
  • The problems your product can solve

By creating a buyer profile, your sales team can begin to focus their efforts on prospects who are most likely to buy from your organization, resulting in more sales and revenues.

A B2B data provider, such as ZoomInfo, can help your organization create a buyer profile based on your existing B2B data and provide you with insights on your best customers. Our data experts will look at demographic and firmographic information, such as title, industry, and size of company, and provide recommendations on who your sales team should spend their time contacting. Contact us today for more information!