If your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.
In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can contact decision makers, you need to conduct research.
Do you have your prospects’ email addresses and direct dial phone numbers at hand? How much do you know about their backgrounds? Searching for this information can take more time than you’d expect.
Did you know?
- The typical organization spends $24,000 per person on improving productivity.
- 82% of sales reps feel challenged by the amount of data & time it takes to research a prospect.
- Only 52% of sales professionals feel they are effective at accessing key players in the buyer’s organization.
For more information on how you can increase sales productivity, check out the infographic below:
Contact ZoomInfo, the leading people information database, to learn how you can increase sales productivity with access to information on your best buyers, as well as direct dials and email addresses.