Nearly half of B2B marketers are making a big mistake with their hyperlinks. According to the MarketingSherpa Landing Page Handbook (second edition), 44 percent of clicks for B2B companies are directed to a company’s home page, not a campaign-specific landing page! The result: lost leads and conversion opportunities.
Fortunately, marketing automation systems are making it easier for marketers to create landing pages without needing the help of Web designers or the IT department. Some landing pages are more effective than others, however, and a new ZoomInsights article offers excellent advice on creating landing pages that convert visitors into customers. Check it out!