Fantastic Four Ways to Generate B2B Leads

Hands raised if you want new leads!  I repeat, hands raised if you want new leads!! I’m guessing those hands raised belong to your sales department? Oh marketing, do you feel that pressure or jeez, that stink?  We’ve all sensed that at one point in time or another but cheer up, You Are Not Alone!

Zooming to the rescue, we are here to lend you a hand, giving you our FANTASTIC FOUR secrets to generating new B2B leads!

  1. Connections: It’s not about what you know but WHO you know!   Business flourishes at a fast pace most effectively through referrals and viral marketing, all part of a heavy cost saving strategy for winning new business.   Manage those connections through social media (Twitter, Facebook, and LinkedIn) to increase your lead generation initiatives in a fast, free, and funway!  Do I smell a New Year’s Resolution? Free the social butterfly in you and make connections, connection, and let’s not forget, more connections!
  2. E-mail Marketing: Saving your company’s time and money, B2B e-mail marketing is the new direct mail.  With the rising popularity in this effort, our clients are leveraging ZoomInfo’s data services (e-mail validationmarketing lists, and data append services) to successfully execute targeted e-mail marketing campaigns, filling their bucket of leads.  Has your company checked out ZoomInfo’s B2B databaseDo itI dare you!
  3. Content: If your products are as good as you claim than you’d be an expert in your industry.  This trust and credibility can be easily established through content marketing using blogs, newsletters, webinars, whitepapers, and e-books!  Utilizing this tactic, companies such as  Zappos, Hubspot, and Forrester have been able to convert their large audience of readers (connections: tip #1) into new leads.
  4. Search Engine Optimization: True to the fact that I am extremely gullible, I believe your products are as good as you say, though that would mean I  recognize your products.  Used to generate new leads and increase brand recognition, Search Engine Optimization Marketing along with banner ads are both popular strategies to pocket new leads.  Now that’s a “win-win” situation!

How are these tips connected?  By leveraging landing pages, you’ll transform viewers into leads with limited to no cost.  Now marketing, do you still feel that pressure or jeez, that stink? Well, getting rid of both requires taking action Speak with us today to determine how our products can support your future lead generation initiatives.

Best of Luck!

-Catherine Heng