Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting. So here is a step by step guide on how to get started with email marketing for logistics.
Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?
Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season. Read More
B2B marketing strategies often involve some level of trial and error. That being said, you can speed up the process if you follow certain guidelines. Read More
Marketing tips are a dime a dozen. And yet, we’re always looking for more.
It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email. Read More
There’s no secret to running a successful campaign. However, if you can answer a few key marketing questions, you’ll be off to a good start. Read More
Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?
The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Read More
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Read More
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Read More
Decision makes are busy people. They receive hundreds of emails each day. The challenge for marketers is to make sure their content cuts through the noise. According to Smart Insights, you have three seconds to capture the reader’s attention with your subject line. Once a decision maker opens your email, you have just five seconds to draw that person in. So how do you make sure your email gets a response? By creating relevant and personalized email communications. Read More
Shark Week may be over, but the marketing lessons don’t have to end there. Sure, it’s possible to target leads like a great white shark. But as marketers, we can also draw inspiration from other aspects of the world around us. Read More