Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?
The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Read More
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Read More
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Read More
Decision makes are busy people. They receive hundreds of emails each day. The challenge for marketers is to make sure their content cuts through the noise. According to Smart Insights, you have three seconds to capture the reader’s attention with your subject line. Once a decision maker opens your email, you have just five seconds to draw that person in. So how do you make sure your email gets a response? By creating relevant and personalized email communications. Read More
Shark Week may be over, but the marketing lessons don’t have to end there. Sure, it’s possible to target leads like a great white shark. But as marketers, we can also draw inspiration from other aspects of the world around us. Read More
Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.
Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Read More
This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.
During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Read More
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Read More
Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Read More