Category Archives: Email Marketing

marketing-campaigns

7 Bad Habits that Harm your B2B Marketing Campaigns

Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?

The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Read More

open-rates

4 Tips on Improving Your Open Rates & Getting People to Forward Your Emails

There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Read More

marketing-techniques

4 Seriously Underrated B2B Marketing Techniques

In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Read More

decision-makers

4 Ways to Get Decision Makers to Respond to Your Email

Decision makes are busy people. They receive hundreds of emails each day. The challenge for marketers is to make sure their content cuts through the noise. According to Smart Insights, you have three seconds to capture the reader’s attention with your subject line. Once a decision maker opens your email, you have just five seconds to draw that person in. So how do you make sure your email gets a response? By creating relevant and personalized email communications. Read More

marketing-lessons

5 B2B Marketing Lessons From Mother Nature

Shark Week may be over, but the marketing lessons don’t have to end there. Sure, it’s possible to target leads like a great white shark. But as marketers, we can also draw inspiration from other aspects of the world around us. Read More

marketing-messages

3 Ways to Make Your Marketing Messages Standout

Marketing messages are not just in your inbox anymore. Look around – they’re everywhere. In fact, according to AOL & Nielsen, 27,000,000 pieces of content are shared each day! So, what does it take to gain your prospects’ attention and maintain their interest?

With that question in mind, ZoomInfo recently teamed up with To The Point Marketing for a webinar, “How to Use Data to Make Your Marketing Standout.” Read More

marketing-myths

The Top 5 B2B Marketing Myths

Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.

Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Read More

#MKTGNation Takeaways for Marketing Professionals

This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.

mktgnation1      mktgnation2

During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Read More

successful-webinars

Top 10 Tips for Executing Successful Webinars

Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Read More

email-marketing-campaigns

10 Tips on Improving Your Email Marketing Campaigns

Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Read More