As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Read More
Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!
Check out the infographic below to learn more:
At most companies, marketing teams will generate a lot of leads into the top of the funnel and send them over to the sales team for follow up and prospecting, hoping a percentage of them will turn into opportunities and customers. However, if you’re overflowing the top of your funnel with leads, you’re likely overwhelming your sales team with a lot of low quality contacts which end up being a waste of their time, causing them to lose trust in the marketing team. Read More
It’s the end of December, which means that Oscars season is upon us. These awards celebrate the best that Hollywood has to offer, but they also provide a unique opportunity for marketers to consider what makes these films so successful, and how to incorporate ideas of the same caliber into their B2B marketing strategy. Read More
Did you make a resolution last January, only to give up a few weeks in? Don’t worry, it happens to the best of us. Why not make some marketing resolutions, instead?
These goals are probably more realistic than your average resolution. And as an added bonus, you can keep your boss happy with a plan to start the year off strong. Read More
Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting. So here is a step by step guide on how to get started with email marketing for logistics.
Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?
Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season. Read More
B2B marketing strategies often involve some level of trial and error. That being said, you can speed up the process if you follow certain guidelines. Read More
Marketing tips are a dime a dozen. And yet, we’re always looking for more.
It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email. Read More
There’s no secret to running a successful campaign. However, if you can answer a few key marketing questions, you’ll be off to a good start. Read More