We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source).
So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy (source).
In today’s post, we’re providing you with our top tips for marketing automation success.
Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).
Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.
Let’s start at the beginning.
Continue reading “4 Ways to Reset Your B2B Lead Generation Program”
Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.
Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.
Continue reading “How to Get More Value From Your B2B Data Purchase”
Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?
In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.
Continue reading “The Impact of Artificial Intelligence (AI) on B2B Marketing”
We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.
As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:
Continue reading “3 Types of Interactive Content to Boost Your B2B Marketing”
Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).
Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).
Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 B2B Marketing Automation Problems [Infographic]”
Fact: Your company’s email program will only ever be as good as your contact database.
No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Continue reading “7 Ways to Build Your Email List”
Just as you need a healthy body to perform your best, your marketing team needs a healthy database to drive results. To keep both your body and your marketing database healthy, you need to have the right mindset, stay committed, and work with a comprehensive plan. Not sure if your database is in need of a lifestyle change? Check out our infographic to find out!
Continue reading “Get Your Marketing Database in the Best Shape [Infographic]”
As mentioned in a previous blog post, storytelling has recently become a viable and effective B2B marketing tactic. In fact, 41% of marketers cite storytelling as a top priority for their marketing teams in 2016 (source).
Though storytelling has become commonplace in the B2C realm, B2B marketers still struggle to find a place for the tactic within their campaigns—and for good reason. How can you tell a story within an ebook, a datasheet, or whitepaper?
We admit it’s difficult. But, when done correctly, stories have an innate ability to form deeper, more meaningful connections with prospects. Continue reading to learn how you can generate more success with your marketing campaigns using the age-old art of storytelling. Continue reading “The B2B Marketer’s Guide to Storytelling”
Dirty data is an epidemic. In fact, according to MarketingSherpa, B2B data decays by about 22.5% every year. Simply put, 1 out of 5 contact records in your marketing database is lost due to inaccurate information. Yet, organizations don’t have the resources to control this problem. This infographic will help you understand how dirty data affects your organization and the three simple steps you can take to optimize your database for sales and marketing success.
Continue reading “Optimize Your Marketing Database with A Little Spring Cleaning [Infographic]”