Category Archives: Email Marketing

5 Ways to Improve Your Luck with B2B Email Marketing Campaigns this St. Patrick’s Day

Happy St. Patrick’s Day, marketers!

Email automation continues to be the most successful lead generation tactic for B2B industries due to its real-time results, ability to segment, and flexibility in delivering content. However, it also presents a challenge, as many marketers don’t understand how to enhance their data, filling in the gaps and creating the best prospect profiles for their sales teams. Read More

Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]

lead-generation-campaigns

When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  1. Incorporate data-driven marketing into your overall strategy
  2. Add green to your campaigns
  3. Apply digital marketing trends
  4. Brew up catchy subject lines
  5. Run “lucky” themed online ads

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2016 Data-Driven Marketing Solutions & Benchmarks

Data-driven marketing should help organizations understand what they have, as well as what’s missing, so they can create a more personalized customer experience. However, this is often easier said than done.

So why are some organizations more successful than others when implementing this marketing solution? And what can any struggling B2B marketers learn from their experiences?

To answer these questions, ZoomInfo and Ascend2 put together a report on the Data-Driven Marketing Benchmarks for Success. Read More

How to Respect the Customer through Data Management

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As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Read More

For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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4 Ways to Ensure Your Marketing Team is Generating Higher Quality, Sales Ready Leads

sales-ready-leads

At most companies, marketing teams will generate a lot of leads into the top of the funnel and send them over to the sales team for follow up and prospecting, hoping a percentage of them will turn into opportunities and customers. However, if you’re overflowing the top of your funnel with leads, you’re likely overwhelming your sales team with a lot of low quality contacts which end up being a waste of their time, causing them to lose trust in the marketing team. Read More

3 steps to an award-winning B2B marketing strategy

B2B-marketing-strategy

It’s the end of December, which means that Oscars season is upon us. These awards celebrate the best that Hollywood has to offer, but they also provide a unique opportunity for marketers to consider what makes these films so successful, and how to incorporate ideas of the same caliber into their B2B marketing strategy.  Read More

How to Create an Email Marketing Strategy for Logistics

 

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting. So here is a step by step guide on how to get started with email marketing for logistics.

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How to Increase Revenue for the Holidays in 5 Steps

Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?

Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season.   Read More