The Content Marketer’s Blueprint [Infographic]

content marketers blueprintWhen leads don’t convert, it can be extremely frustrating. But don’t just throw them at your sales team and expect them to follow up. Use the blueprint below, created by KnowledgeTree, to add untapped value in the bottom of your marketing funnel by:

Figuring out what content your sales team uses at each stage of the buyer’s journey

Making content easily accessible for your sales team

Creating the right content for your sales team

Setting up nurture programs to push leads who haven’t converted yet through the marketing funnel

Aligning sales and marketing

Check out the content marketer’s blueprint for more details:

content marketers blueprint

Do you need help identifying hot topics to write about to move your leads through the marketing funnel? ZoomInfo can help you execute a data-driven content marketing strategy by analyzing your existing data and identifying your buyer persona profiles, which will improve your B2B lead generation efforts. Contact us today.