Category Archives: Other

3 Ways Social Media Can Shorten the B2B Sales Cycle

You’ve probably already heard the buzz about social selling. Proponents note that 84% of C-level/vice president executives use social media to support purchase decisions (source: IDC). In addition, social sellers realize a 66% greater quota attainment than those using traditional prospecting methods (source: Sales Benchmark Index).

Still not convinced it should have a place in your sales process? Continue reading to learn how social media can shorten your sales cycle.

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4 Myths about Sales Productivity

sales productivity

Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.

This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.

Continue reading to learn about the top 4 sales productivity myths, debunked:

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Your Best Buyers Found at Dreamforce 2016

Dreamforce is right around corner. Whether it’s your first time attending or not, you’re probably feeling overwhelmed and excited for what will be an amazing week of innovation and networking. And we don’t blame you – with over 2,000 sessions to choose from and 100,000 attendees preparing to take over San Francisco, there’s a lot to look forward to!

At the same time, it’s easy to get lost in the crowd.

Here are 3 ways to find us (and your best buyers) at the conference: Read More

The Five Whys of Sales Development

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, was one of our speakers.

Here’s some insight into what she brought to the table in September: Read More

8 Things to Consider Before Buying Sales and Marketing Solutions

For years, marketing and sales have struggled with countless challenges related to making their numbers, from not generating enough leads, to market share, to customer retention, to you name it… It feels like a never-ending cycle, and what makes it worse is the influx of new SaaS-based companies claiming they have “an app for that.”

While most of these companies will address a number of the challenges that B2B marketers and salespeople face, there is no single “magic app.” It takes the right mix of them to actually reap the benefits and deliver on the ROI of the combined tool-set or platform. Read More

7 Sales Lessons Learned from Game of Thrones

Six seasons have already passed, as we’ve followed the epic tale of seven noble families who are vying for the Iron Throne. Now, it’s all about the lucky number seven for HBO’s fantasy hit, Game of Thrones. In recent events, HBO announced that the seventh season will have seven episodes released in the summer of 2017. Though personally, I think it’s unlucky that we have to wait until next year to continue the journey with them.

To help the time go by a little faster, ZoomInfo put together seven sales lessons you can learn from Game of Thrones. Although there is no actual Iron Throne, the business world can be just as mythical as the land of Westeros. And understanding the influence of politics can be just as important as the Hand of the King. Because when you play the game, you win or you die. Read More

What Pokemon Go Reminded Me as a Millennial Marketer

It’s Friday afternoon, and I’m going to get real with you for a minute.  I feel like this is a start to a confession, but here it goes…I played Pokémon as a kid. I watched it on TV. And I may have had a few Pikachu stuffed animals around the house (in fact, my dog, Kanupi, resembles Pikachu…did I just recreate this weird childhood reality)? By no means was I as obsessive as other kids, but I had my fair share of card trading and pod collections.

I’m a millennial and I’m a marketer. So when this new Pokémon GO app unlocked and spread as fast as Pokémon pop up nowadays, I realized just how far technology has come and how much of an impact it has had in the world of sales and marketing. And when you combine nostalgia with technology, you create the perfect opportunity. So why aren’t we taking advantage of this as much as we could? Are we placing more of an emphasis on one over the other? I’ll explain more in the post below. Read More

3 Reasons to Attend the Growth Acceleration Summit

Mark your calendars! We’re excited to announce that registration is now open for the inaugural Growth Acceleration Summit on September 13 at the Revere Hotel in Boston, MA. This can’t miss event will bring professionals from around the nation together for inspiring keynotes, educational sessions, and a lot of networking.

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What’s Your Niche? The Top 5 Niches for Financial Advisors

With the addition of robo-advisors and nearly 300,000 advisors crowding the financial sector, differentiation is the key to growing your business (Source: Cerulli Associates). Determining a niche and becoming an expert within it will require hard work and data-driven marketing tactics to successfully build your reputation.

In fact, only 30% of American workers are currently working with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share. Continue reading to learn more about areas of potential growth for financial advisors today. Read More