Category Archives: Other

The Pros and Cons of Standardized Job Descriptions

standardized job descriptionsJob descriptions are an important part of hiring and managing employees. But, if you’ve ever written one, you know how difficult it can be to succinctly explain the full depth and breadth of a given position. In the face of this challenge, many companies and recruiters have turned to standardized job descriptions to advertise new openings.

Although not all jobs are the same, there are many elements of a job description that never change. According to, these are: job title, location, Fair Labor Standards Act status, position summary, major responsibilities, job qualifications, and working conditions.

These elements can be used to develop a reusable template or standardized job description. While this type of job posting can streamline the hiring process, there are some drawbacks.

Let’s take a look. Read More

6 Lessons the 2016 Election Taught Us about B2B Sales and Marketing   

b2b  sales and marketingInauguration Day signals the end of the most dramatic presidential election in the history of the United States.  As contentious as the past few months have been, the election has provided us with an opportunity to draw important parallels between the election process and the sales cycle.

Continue reading to learn how you can incorporate 2016 campaign tactics into your B2B sales and marketing strategy: Read More

A B2B Marketer’s Guide to Personalized Messaging

B2B marketing professionals have to cut through thousands of messages each day in order to connect with qualified buyers.  A good way to get your message heard is to employ personalized marketing tactics. In fact, in a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients (source).

Continue reading to learn the dos and don’ts of personalized marketing:

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8 Social Media Mistakes B2B Marketers Should Avoid

social media b2b marketing93% of B2B marketers use social media, and with good reason—it works (source). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to (source).

We haven’t been shy about touting the benefits of social media in B2B sales and marketing. However, if used incorrectly, social media can pose a legitimate threat to B2B companies both big and small.

Take a look at your current strategy to see if you’re guilty of these common social media mistakes:

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3 Ways Social Media Can Shorten the B2B Sales Cycle

You’ve probably already heard the buzz about social selling. Proponents note that 84% of C-level/vice president executives use social media to support purchase decisions (source: IDC). In addition, social sellers realize a 66% greater quota attainment than those using traditional prospecting methods (source: Sales Benchmark Index).

Still not convinced it should have a place in your sales process? Continue reading to learn how social media can shorten your sales cycle.

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4 Myths about Sales Productivity

sales productivity

Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.

This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.

Continue reading to learn about the top 4 sales productivity myths, debunked:

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Your Best Buyers Found at Dreamforce 2016

Dreamforce is right around corner. Whether it’s your first time attending or not, you’re probably feeling overwhelmed and excited for what will be an amazing week of innovation and networking. And we don’t blame you – with over 2,000 sessions to choose from and 100,000 attendees preparing to take over San Francisco, there’s a lot to look forward to!

At the same time, it’s easy to get lost in the crowd.

Here are 3 ways to find us (and your best buyers) at the conference: Read More

The Five Whys of Sales Development

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, was one of our speakers.

Here’s some insight into what she brought to the table in September: Read More