We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source).
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most.
Reach more of the right prospects with these inside sales strategies: Read More
Data normalization.It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot.
In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is. Read More
By now, brands understand that a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy.
Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like: a process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights.
Here are three quick ways you can implement social listening today: Read More
When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?
- Incorporate data-driven marketing into your overall strategy
- Add green to your campaigns
- Apply digital marketing trends
- Brew up catchy subject lines
- Run “lucky” themed online ads
Content marketing is no longer just a strategy, it’s a necessity. In fact, the vast majority of B2B marketers—93% to be specific—have welcomed content marketing over traditional advertising in recent years (source).
The reason for this rise in popularity is clear: with access to product reviews, tutorials, and industry research, today’s buyers can educate themselves throughout the buying process. Read More
Every year the American Association of Inside Sales Professionals (AA-ISP), releases its study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges they face. In part one of this series, we examined trends from the sales reps’ responses. In part two, we’ll highlight findings from sales leaders’ responses. Read More
Every year the American Association of Inside Sales Professionals (AA-ISP), releases its study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges. In part 1 of this blog post, we examine trends from the sales reps’ responses. Read More
Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!
Check out the infographic below to learn more:
Although 2017 has officially begun, we’re not quite ready to let go of 2016. The ZoomInfo team spent the year creating some truly exceptional pieces of content and we want to share them with you.
This round up contains our most popular sales and marketing blog posts of 2016. Continue reading for cutting edge tactics, innovative tips, and sales and marketing insights that will set your strategy on the right path for 2017. Read More