Category Archives: Inbound Marketing

6 Marketing Solutions for Financial Advisors

Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Read on for the top 6 marketing solutions for financial advisors!

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Get More Wins from Your B2B Webinars

b2b webinarsWhen it comes to content marketing, there is nothing B2B marketing professionals love more than webinars – and for good reason. Whether you’re trying to attract new prospects, or keep your existing customers engaged, webinars can have a huge impact on your bottom line.

Consider these statistics:

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7 Ways to Incorporate Video into Your B2B Marketing Strategy

b2b video marketing

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.

Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies (source).

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33 Statistics that Prove Your Business needs to be Blogging

bloggingIf content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue.

If your company isn’t blogging—it’s time to start. Not convinced? Check out these numbers:

General B2B Blogging Statistics:

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4 Reasons to Hire a Social Media Manager

social media manager

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams (source).

As social media continues to grow, the need for a social media manager has grown as well. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Today, that number has sky-rocketed to over 24,000 open positions.

In today’s post, we explain why so many B2B organizations are choosing to hire a social media manager.

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The B2B Marketer’s Guide to Storytelling

b2b storytellingAs mentioned in a previous blog post, storytelling has recently become a viable and effective B2B marketing tactic. In fact, 41% of marketers cite storytelling as a top priority for their marketing teams in 2016 (source).

Though storytelling has become commonplace in the B2C realm, B2B marketers still struggle to find a place for the tactic within their campaigns—and for good reason. How can you tell a story within an ebook, a datasheet, or whitepaper?

We admit it’s difficult. But, when done correctly, stories have an innate ability to form deeper, more meaningful connections with prospects. Continue reading to learn how you can generate more success with your marketing campaigns using the age-old art of storytelling. Read More

The B2B Marketer’s Twitter Handbook

twitter for b2b marketing

In a recent post, we explored the value of Twitter as a B2B sales tool. Today, we’re re-examining this topic, but this time we’re looking at Twitter from a marketing perspective.

Continue reading for the B2B Marketer’s Twitter Handbook.

The Situation

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% (source).

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Optimize Your Marketing Database with A Little Spring Cleaning [Infographic]

optimize your databaseDirty data is an epidemic. In fact, according to MarketingSherpa, B2B data decays by about 22.5% every year. Simply put, 1 out of 5 contact records in your marketing database is lost due to inaccurate information. Yet, organizations don’t have the resources to control this problem. This infographic will help you understand how dirty data affects your organization and the three simple steps you can take to optimize your database for sales and marketing success.
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21 Statistics to Improve Your Cold Calls

cold calling

The Importance of Cold Calling

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales.

1. 78% of decision makers polled have taken an appointment or attended an event that came from a cold call (source).

The Problem with Cold Calling

But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective.
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B2B Brand Storytelling: A Q&A

brand storytelling

There is no greater asset to your company’s content marketing strategy than the ability to tell a good story. Commonly thought of as a B2C tactic, brand storytelling has gained immense popularity in the B2B realm over the last few years. In fact, 41% of B2B marketers agree that improving storytelling tactics is a top priority for their team (source).

While many B2B marketers recognize the importance of storytelling, they still struggle with the concept. What is it, and why exactly has it become a necessity? In today’s post, we tackle your toughest questions regarding storytelling.

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