Love it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.
And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Read More
If someone sees an email that isn’t from their friends, family, or coworkers, what makes them click on it? The answer isn’t always clear-cut, which poses a problem for email marketers, who are tasked with getting them to do just that.
And given how many emails the average person receives, it might seem like the odds are against you. In fact, it’s tempting to shrug your shoulders and say the results are out of your control. But trust us – if you follow these campaign optimization best practices, you can increase your open rates. Read More
Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?
This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve deliverability and compete in an environment where much is outside your control. Read More
Happy St. Patrick’s Day, marketers!
Email automation continues to be the most successful lead generation tactic for B2B industries due to its real-time results, ability to segment, and flexibility in delivering content. However, it also presents a challenge, as many marketers don’t understand how to enhance their data, filling in the gaps and creating the best prospect profiles for their sales teams. Read More
Data-driven marketing should help organizations understand what they have, as well as what’s missing, so they can create a more personalized customer experience. However, this is often easier said than done.
So why are some organizations more successful than others when implementing this marketing solution? And what can any struggling B2B marketers learn from their experiences?
To answer these questions, ZoomInfo and Ascend2 put together a report on the Data-Driven Marketing Benchmarks for Success. Read More
As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Read More
At most companies, marketing teams will generate a lot of leads into the top of the funnel and send them over to the sales team for follow up and prospecting, hoping a percentage of them will turn into opportunities and customers. However, if you’re overflowing the top of your funnel with leads, you’re likely overwhelming your sales team with a lot of low quality contacts which end up being a waste of their time, causing them to lose trust in the marketing team. Read More
It’s the end of December, which means that Oscars season is upon us. These awards celebrate the best that Hollywood has to offer, but they also provide a unique opportunity for marketers to consider what makes these films so successful, and how to incorporate ideas of the same caliber into their B2B marketing strategy. Read More
Did you make a resolution last January, only to give up a few weeks in? Don’t worry, it happens to the best of us. Why not make some marketing resolutions, instead?
These goals are probably more realistic than your average resolution. And as an added bonus, you can keep your boss happy with a plan to start the year off strong. Read More
Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?
Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season. Read More