Category Archives: Email Marketing

For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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10 Best Sales and Marketing Blog Posts of 2016

sales and marketing blogAlthough 2017 has officially begun, we’re not quite ready to let go of 2016. The ZoomInfo team spent the year creating some truly exceptional pieces of content and we want to share them with you.

This round up contains our most popular sales and marketing blog posts of 2016.  Continue reading for cutting edge tactics, innovative tips, and sales and marketing insights that will set your strategy on the right path for 2017. Read More

7 Questions to Ask Before Creating Your Next Email Campaign

marketing campaign optimizationIf you want better email marketing results, you need to write better content. In most cases, the issue isn’t the quality of your writing; it’s the type of content, the topic, or your delivery that fails to connect with your audience.

So how do you create an email marketing strategy that achieves your desired results? Start by asking yourself the following questions: Read More

6 Ways to Re-Engage Inactive Email Subscribers

campaign optimizationDid you know that the average permission-based email list contains 60% inactive subscribers (source)?

Despite your best efforts to mix up content, experiment with subject lines, and test optimal send times, it can be difficult to connect with “dead” subscribers.

Today, we show you six campaign optimization tips that will help re-engage your inactive subscribers.

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Quit Your One-Size-Fits-All Email Approach: 3 Ways To Optimize Your Email Campaigns

According to MarketingProfs, about 205.6 billion emails are sent every day… that is 88 emails for every human on Earth! And with 3,800% ROI, and $38 in return for every $1 spent, email marketing is far from dead.

However, devoting more of your budget to email campaigns is just half the battle to garnering decent returns. Many companies create one-size-fits-all email programs, or are not confident about the way to utilize their data in this regard. In fact, only 37% of respondents in a Business Insider study believe they use data-driven marketing “very successfully.”

Continue reading to learn how your company can master the art of campaign optimization. Read More

Cleansing Your Marketing Database? Here Are Key Terms You Need to Know

If you’re a marketer, the end of 2016 means one thing: BUDGET SEASON! It’s time to look at programs and services, as well as the tools within your tech stack. The least exciting item on this list? Your marketing database.

No marketer wants to go there. It’s like buying a car; financially speaking, neither feels like a great investment, as both lose value by the second. In fact, 69% of B2B marketers say old or outdated information is their biggest challenge to developing a database strategy (source: ZoomInfo). Read More

The Anatomy of a Successful B2B Lead Generation Email

B2B lead generationLove it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.

And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Read More

5 Campaign Optimization Tips for Better Marketing Emails

If someone sees an email that isn’t from their friends, family, or coworkers, what makes them click on it? The answer isn’t always clear-cut, which poses a problem for email marketers, who are tasked with getting them to do just that.

And given how many emails the average person receives, it might seem like the odds are against you. In fact, it’s tempting to shrug your shoulders and say the results are out of your control. But trust us – if you follow these campaign optimization best practices, you can increase your open rates. Read More

5 Ways to Improve Your Luck with B2B Email Marketing Campaigns this St. Patrick’s Day

Happy St. Patrick’s Day, marketers!

Email automation continues to be the most successful lead generation tactic for B2B industries due to its real-time results, ability to segment, and flexibility in delivering content. However, it also presents a challenge, as many marketers don’t understand how to enhance their data, filling in the gaps and creating the best prospect profiles for their sales teams. Read More

2016 Data-Driven Marketing Solutions & Benchmarks

Data-driven marketing should help organizations understand what they have, as well as what’s missing, so they can create a more personalized customer experience. However, this is often easier said than done.

So why are some organizations more successful than others when implementing this marketing solution? And what can any struggling B2B marketers learn from their experiences?

To answer these questions, ZoomInfo and Ascend2 put together a report on the Data-Driven Marketing Benchmarks for Success. Read More