Category Archives: Email Marketing

The B2B Marketer’s Guide to Social Listening

social listening

By now, brands understand that a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy.

Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like: a process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights.

Here are three quick ways you can implement social listening today: Read More

Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]

When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  1. Incorporate data-driven marketing into your overall strategy
  2. Add green to your campaigns
  3. Apply digital marketing trends
  4. Brew up catchy subject lines
  5. Run “lucky” themed online ads

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How to Create an Email Marketing Strategy for Logistics

 

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting. So here is a step by step guide on how to get started with email marketing for logistics.

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Data Decay: Is Your B2B Database Full of Rotten Apples? [infographic]

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

The experts at ZoomInfo put together an infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:

  • 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate
  • Up to 25% of B2B database contacts contain critical errors
  • 40% of business objectives fail due to inaccurate data
  • 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done

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For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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10 Best Sales and Marketing Blog Posts of 2016

sales and marketing blogAlthough 2017 has officially begun, we’re not quite ready to let go of 2016. The ZoomInfo team spent the year creating some truly exceptional pieces of content and we want to share them with you.

This round up contains our most popular sales and marketing blog posts of 2016.  Continue reading for cutting edge tactics, innovative tips, and sales and marketing insights that will set your strategy on the right path for 2017. Read More

7 Questions to Ask Before Creating Your Next Email Campaign

marketing campaign optimizationIf you want better email marketing results, you need to write better content. In most cases, the issue isn’t the quality of your writing; it’s the type of content, the topic, or your delivery that fails to connect with your audience.

So how do you create an email marketing strategy that achieves your desired results? Start by asking yourself the following questions: Read More

6 Ways to Re-Engage Inactive Email Subscribers

campaign optimizationDid you know that the average permission-based email list contains 60% inactive subscribers (source)?

Despite your best efforts to mix up content, experiment with subject lines, and test optimal send times, it can be difficult to connect with “dead” subscribers.

Today, we show you six campaign optimization tips that will help re-engage your inactive subscribers.

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Quit Your One-Size-Fits-All Email Approach: 3 Ways To Optimize Your Email Campaigns

According to MarketingProfs, about 205.6 billion emails are sent every day… that is 88 emails for every human on Earth! And with 3,800% ROI, and $38 in return for every $1 spent, email marketing is far from dead.

However, devoting more of your budget to email campaigns is just half the battle to garnering decent returns. Many companies create one-size-fits-all email programs, or are not confident about the way to utilize their data in this regard. In fact, only 37% of respondents in a Business Insider study believe they use data-driven marketing “very successfully.”

Continue reading to learn how your company can master the art of campaign optimization. Read More

Cleansing Your Marketing Database? Here Are Key Terms You Need to Know

If you’re a marketer, the end of 2016 means one thing: BUDGET SEASON! It’s time to look at programs and services, as well as the tools within your tech stack. The least exciting item on this list? Your marketing database.

No marketer wants to go there. It’s like buying a car; financially speaking, neither feels like a great investment, as both lose value by the second. In fact, 69% of B2B marketers say old or outdated information is their biggest challenge to developing a database strategy (source: ZoomInfo). Read More