The Missing Piece to Your Lead Generation Puzzle: Buyer Personas
It’s no secret marketing teams prioritize lead generation as a top B2B marketing objective, but developing successful programs can often resemble a complicated puzzle. There are essential pieces marketing teams must connect to reach their goals, but sometimes, nothing seems to fit.
Even with lofty budgets, most lead generation strategies fall short of expectations.
Take your lead generation efforts to the next level by creating buyer personas. Check out the infographic below to learn how.
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For more information about buyer personas and lead generation, contact ZoomInfo today.