Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When compromised by dirty data, your entire business will feel the impact. In fact, more than 40% of business objectives fail due to inaccurate data (source).
Worried about data quality? Here are four sure signs your B2B database could use a little help. Continue reading “4 Signs Your Customer and Contact Database Needs Help”
The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers.
Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.” Continue reading “6 Ways to Establish a Trustworthy Brand”
On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors.
No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Continue reading “78 Customer Engagement Statistics”
It’s not the right time. I need to check with my boss. I can’t afford it.
As a B2B sales rep, you know that these objections are an unavoidable part of the sales process. Yet, an objection doesn’t always have to mean ‘no’.
Today we teach you how to handle one of the most frustrating sales objections—“I can’t afford it.” Continue reading “5 Ways around “I Can’t Afford It””
The art of the sales pitch has drastically changed in recent years. Technological advances have allowed your buyers to access more information than ever before. And, as a result, most are already educated about your products and services. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep (source).
For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Ready to learn more? Today we give you seven tips to nail your next sales presentation! Continue reading “7 Ways to Nail Your Next Sales Presentation”
Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics (source).
- 78% of salespeople using social media outperform their peers.
- Social selling generates 38% more new opportunities than traditional sellers.
- Social selling has a 100% higher lead-to-close rate than outbound marketing.
Continue reading “Top 10 Social Selling Tools”
If you’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way. The appropriate sales outreach strategy can help your team close more deals and ultimately generate more revenue.
It’s not enough to call a prospect on a whim and ask for their business. In order to successfully move your prospect through the sales funnel, salespeople need to reach out with the right message, at the right time, and in the right way. Continue reading “The Ultimate Guide to Sales Outreach [Infographic]”
Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.
This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.
Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”
Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.
From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries. Continue reading “25 Quotes from the Most Influential Women in Business”
Although the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.
The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?
Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”