65+ Statistics About Artificial Intelligence

statistics about artificial intelligenceArtificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you.  Continue reading “65+ Statistics About Artificial Intelligence”

How to Increase Sales Productivity [Infographic]

sales productivity infographicFor many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.

In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.  Continue reading “How to Increase Sales Productivity [Infographic]”

August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”

5 Reasons Your Sales Prospects Say No [Infographic]

sales prospects say noNo. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration.

If you want to improve your sales performance, you must first understand why your prospect said no in the first place. Then, you must determine whether anything could have changed their minds. To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Check it out! Continue reading “5 Reasons Your Sales Prospects Say No [Infographic]”

The B2B Sales Rep’s Guide to the Perfect Product Demo

product demoProduct demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs.

A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. But, sales reps can succeed more often than not if they take the proper approach to product demos.  Continue reading “The B2B Sales Rep’s Guide to the Perfect Product Demo”

The Definitive Guide to Landing a B2B Sales Job

best b2b sales jobB2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.

Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.

Continue reading “The Definitive Guide to Landing a B2B Sales Job”

July 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog.

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Let’s get into it! Continue reading “July 2018 B2B Blog Post Round-Up”

6 Important Social Selling Mistakes to Avoid

social selling mistakesSocial selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source):

  • 78% of salespeople using social media perform better than their peers.
  • Social sellers generate 38% more new opportunities than traditional sellers.
  • 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects.

Continue reading “6 Important Social Selling Mistakes to Avoid”

15 Expert Opinions About Business Data

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene, and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Continue reading “15 Expert Opinions About Business Data”