On June 18th, 2018 ZoomInfo held the 3rd annual Growth Acceleration Summit—a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston.
This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner. Attendees learned about a variety of topics, listened to never-before-heard stories, and walked away with the most actionable, ground-breaking tips on team alignment and productivity. Continue reading “42 Tweets from the 2018 Growth Acceleration Summit”
Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.
So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”
Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.
But, take one look at these statistics and you’ll see that social selling produces serious results (source): Continue reading “15 Social Selling Quotes to Inspire Your Sales Efforts”
As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post, there are many tips and tricks sales reps can use to bypass common objections during the sales cycle.
Research shows price objections are the number one objection sales rep face—but half of all price objections are phony (source). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.” Continue reading “4 Foolproof Ways to Beat Price Objections”
Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy (source). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable (source). You might be thinking, what does data have to do with account-based marketing?
The simple answer? Everything. Every step you take to implement ABM is fueled by data. If the data you have access to is thin, unorganized, or inaccurate, you’ll never have the insights you need to make your ABM strategy a success. Continue reading “Data: The Key to Account-Based Marketing Success”
Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more.
Let’s jump right in!
Continue reading “June 2018 B2B Blog Post Round-Up”
Reporting allows sales professionals and managers to stay on top of their team’s performance, uncover key insights about customers and the sales cycle, and develop new strategies to increase the effectiveness of their entire sales organization.
But, there’s a downside to sales reporting too. If you don’t take the right approach, your sales reports can be a waste of time– or worse, they can inspire poor decision-making and negatively impact many aspects of your business. Continue reading “5 Ways Your Sales Reports Are Hurting Your Business”
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.
In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas (source): Continue reading “How to Conduct a Win/Loss Analysis in B2B Sales”
Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? If you answered yes to any of these questions, you’re not alone.
In fact, less than half of all forecasted sales opportunities actually result in a sales win. Just under a third result in a competitive loss, and nearly a quarter result in the prospect deciding to do “nothing” (source). Needless to say, this paints a less-than-promising picture of sales forecast accuracy. Continue reading “Increase Sales Forecast Accuracy and Speed Up Your Pipeline”
Digital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.
On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations. Neil’s agency was founded in 2017 but already has six offices, 46 employees, and 1.1 million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself! Continue reading “Our 5 Favorite Blog Posts From Neil Patel”