How to Spend Less Time Leaving Voicemails

voicemailsThere’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):

  • 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
  • The average voicemail response rate is 4.8%.
  • 15% of the average sales rep’s time is spent leaving voicemails.

Continue reading “How to Spend Less Time Leaving Voicemails”

B2B Databases are Full of Rotten Apples [Infographic]

b2b databases

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Continue reading “B2B Databases are Full of Rotten Apples [Infographic]”

Top 10 Blog Posts of 2017

blog postsIn the last week or so, we’ve published lists of our best business infographics and our most popular company profiles. Today, we give you a list of this year’s best blog posts. As previously mentioned, we published 186 blog posts this past year—and while we’re proud of that number, we’re always working to improve and grow our content library.

Stick with us in 2018 for more content to improve your sales, marketing, and recruiting initiatives. Here’s a little sample of the content you can expect to see. Continue reading “Top 10 Blog Posts of 2017”

4 New Year’s Resolutions for Your B2B Organization [Infographic]

new years marketing resolutionsThe holidays are over and 2018 has begun. If you’re anything like 41% of Americans, you’ve already set some New Year’s Resolutions (source). Maybe you want to be healthier, read more books, or spend more time with your family. Whatever your resolution may be, New Year’s always seems like the natural time to make big life changes.

Fortunately, this sentiment isn’t just reserved for your personal life. When the New Year rolls around, businesses and their employees should consider making some improvements of their own. Continue reading “4 New Year’s Resolutions for Your B2B Organization [Infographic]”

13 Sales Productivity Lessons from the Experts

sales productivityIf you’re a regular reader of the ZoomInfo blog, you’ve seen quite a bit about sales and marketing productivity in the last few weeks. And it’s for good reason—sales and marketing productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we bring you 13 of the best sales productivity lessons from our favorite experts.

Ready to kick off your new year on the right foot? Keep reading. Continue reading “13 Sales Productivity Lessons from the Experts”

The 16 Best Business Infographics of 2017

business infographicAs the year comes to a close, we look back at all we’ve accomplished in 2017. As our avid readers know, the ZoomInfo team published a ton of content this year—including 186 blog posts to be exact—but who’s counting?

After careful analysis, our business infographics came out on top. They garner the most readership, the most engagement, and tend to be shared more often than our other posts.  And, we’re not alone—businesses across the globe have seen tremendous success with infographics. Consider these statistics: Continue reading “The 16 Best Business Infographics of 2017”

Artificial Intelligence (AI) and the Sales Process

artificial intelligenceArtificial Intelligence. If you’ve been online in the last six months, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. Keep reading. Continue reading “Artificial Intelligence (AI) and the Sales Process”

Win More Business on Your First Call: A Beginner’s Guide

win more businessFirst impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. Continue reading “Win More Business on Your First Call: A Beginner’s Guide”

B2B Blog Post Round Up: Lead Generation, List Churn & More

b2b blog postWelcome back readers! We’ve written another B2B blog post round up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round ups highlight all the great work our writers have done for outside publications.

Check out our favorite blog posts and articles from November! Continue reading “B2B Blog Post Round Up: Lead Generation, List Churn & More”