15+ HR Podcasts for Recruiters and HR Professionals

recruiting podcastsIn recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals.

We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes. So, if you work in human resources or recruiting, this post is for you! Continue reading “15+ HR Podcasts for Recruiters and HR Professionals”

4 Ways to Improve Your Candidate Response Rate

candidate response rateGood news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter.

This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer. We cover the ins and outs of response rates and give you four quick ways to boost yours. Let’s jump right in! Continue reading “4 Ways to Improve Your Candidate Response Rate”

5 Ways to Build a Better Employer Brand

employer brandRecruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing (source).

The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Continue reading “5 Ways to Build a Better Employer Brand”

The Definitive Guide to Talent Mapping for Recruiters

talent mappingOften, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

On the surface, talent mapping might seem simple, but as a company grows and evolves it can be difficult to predict future hiring needs. To execute talent mapping successfully, HR professionals must have a firm grasp on many different moving parts within a multitude of departments. Continue reading “The Definitive Guide to Talent Mapping for Recruiters”

September 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome to the latest edition of our B2B blog post round-up series! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over.

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Let’s get into it! Continue reading “September 2018 B2B Blog Post Round-Up”

65+ Statistics About Artificial Intelligence

statistics about artificial intelligenceArtificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you.  Continue reading “65+ Statistics About Artificial Intelligence”

The Recruiter’s Guide to Candidate Database Management

candidate database managementRecent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven.

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult.  Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters. Continue reading “The Recruiter’s Guide to Candidate Database Management”

August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”

The Beginner’s Guide to Inbound Recruiting

inbound recruiting guideModern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting.

In simple terms, inbound recruiting is the method of developing online content to attract and engage qualified candidates. If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. Continue reading “The Beginner’s Guide to Inbound Recruiting”

Candidate Sourcing for the Modern Recruiter [Infographic]

candidate sourcing modern recruiterIn a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent.

Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy. Continue reading “Candidate Sourcing for the Modern Recruiter [Infographic]”