42 Tweets from the 2018 Growth Acceleration Summit

2018 Growth Acceleration SummitOn June 18th, 2018 ZoomInfo held the 3rd annual Growth Acceleration Summit—a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston.

This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner. Attendees learned about a variety of topics, listened to never-before-heard stories, and walked away with the most actionable, ground-breaking tips on team alignment and productivity. Continue reading “42 Tweets from the 2018 Growth Acceleration Summit”

The Attendee’s Guide to B2B Event Preparation

b2b event preparationIndustry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.

So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”

Using Artificial Intelligence to Recruit Top Talent

artificial intelligence recruitingFact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.

Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “Using Artificial Intelligence to Recruit Top Talent”

8 Important Recruiting Metrics for the Modern Staffer

recruiting metricsThe modern recruiting landscape is increasingly competitive. Thanks to technological advances and the widespread use of social networking,  job applicants have a wide variety of channels and platforms at their disposal.  This means recruiters must spread their efforts across each of these channels in order to execute a successful candidate sourcing strategy.

The responsibilities of a successful recruiter have changed. It’s no longer good enough to post job listings and hope for the best. In today’s day and age, all aspects of business are data-driven—including recruitment. Modern recruiters must measure and analyze every part of their strategy. To do that, they must have access to key recruiting metrics. Continue reading “8 Important Recruiting Metrics for the Modern Staffer”

6 Tips to Build a Better Career Page for Your Organization

career pageIn today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you! Continue reading “6 Tips to Build a Better Career Page for Your Organization”

Our 5 Favorite Blog Posts From Neil Patel

neil patelDigital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations. Neil’s agency was founded in 2017 but already has six offices, 46 employees, and 1.1 million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself! Continue reading “Our 5 Favorite Blog Posts From Neil Patel”

How to Avoid the Biggest Hiring Mistakes in 2018

hiring mistakes

Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics (source):

  • 80% of employee turnover is due to bad hiring decisions.
  • 39% of businesses report a decrease in productivity due to a bad hire.
  • 41% of businesses estimate the cost of a bad hire to be over $25,000.

As you can see, hiring the wrong person can be extremely detrimental to your organization. For this reason, it’s important that you recognize and correct any errors or bad habits that currently impede your hiring process. Continue reading “How to Avoid the Biggest Hiring Mistakes in 2018”

May 2018 B2B Blog Post Round-Up

may b2b blog post round upWelcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications.

Today’s post is our 9th installment in the series and includes blog posts about passive candidate recruitment,  data-driven e-commerce, sales metrics, account-based selling, and more! Check it out and let us know what kind of content you’d like to see in upcoming round-ups.

Let’s get into it! Continue reading “May 2018 B2B Blog Post Round-Up”

The Recruiter’s Guide to Web Analytics

web analytics for recruiters

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive.

Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn, for example, have found the leading platforms to be oversaturated.

In this new recruiting landscape, you must be strategic in your efforts to find candidates. It’s not enough to post job listings on the usual platforms and hope for success. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Continue reading “The Recruiter’s Guide to Web Analytics”