B2B Blog Post Round-Up: Choosing Influencers & More

april b2b blog post round upWelcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts.

Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more.  Check it out! Continue reading “B2B Blog Post Round-Up: Choosing Influencers & More”

78 Customer Engagement Statistics

customer engagement statisticsOn the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors.

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Continue reading “78 Customer Engagement Statistics”

B2B Blog Post Round-Up: Content, Prospect Expectations & More

b2b blog post round upWelcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.

Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”

Source of Hire: The Key to Successful Recruiting

source of hireSource of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate (source).

So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data? Continue reading “Source of Hire: The Key to Successful Recruiting”

25 Quotes from the Most Influential Women in Business

influential women in businessToday is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.

From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.  Continue reading “25 Quotes from the Most Influential Women in Business”

Your Guide to a Healthy Contact Database [Infographic]

contact databaseAlthough the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”

B2B Blog Post Round-Up: Marketing Tech, Direct Dials, & More

b2b blog postIt’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!

Let’s get into it.

Continue reading “B2B Blog Post Round-Up: Marketing Tech, Direct Dials, & More”

Career Personas: A Guide for Recruiters

career personasEvery job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?

Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.  Ready to learn more about candidate personas? Keep reading. Continue reading “Career Personas: A Guide for Recruiters”

B2B Blog Post Round-Up: Social Listening, Productivity, & More

b2b blog post round upWelcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.

Without further ado, here are our favorite B2B blog posts and articles from December! Continue reading “B2B Blog Post Round-Up: Social Listening, Productivity, & More”

The Cost of a Bad Hire [Infographic]

the cost of a bad hireA key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.

Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage.  Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”