November 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”

Job Candidate Personas: A Guide for Recruiters

career personasEvery job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?

Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.  Ready to learn more about candidate personas? Keep reading. Continue reading “Job Candidate Personas: A Guide for Recruiters”

7 Ways to Improve Your B2B Job Descriptions

b2b job descriptionsAs important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions.

With just a few small changes to your job descriptions, you can improve the quality of your candidates and the efficiency of the hiring process. Keep reading. Continue reading “7 Ways to Improve Your B2B Job Descriptions”

15+ Helpful YouTube Channels for HR and Recruiting Professionals

youtube channels for recruitersWith the abundance of information available online, modern professionals are able to learn new skills and broaden their knowledge with a simple Google search. Think about it, how many times have you found yourself stuck on a task at work and turned to the internet for assistance? If you’re like most of us, the answer is a lot.

Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. If you have yet to use YouTube in your professional life, this blog post is for you! Continue reading “15+ Helpful YouTube Channels for HR and Recruiting Professionals”

15+ HR Podcasts for Recruiters and HR Professionals

recruiting podcastsIn recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals.

We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes. So, if you work in human resources or recruiting, this post is for you! Continue reading “15+ HR Podcasts for Recruiters and HR Professionals”

4 Ways to Improve Your Candidate Response Rate

candidate response rateGood news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter.

This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer. We cover the ins and outs of response rates and give you four quick ways to boost yours. Let’s jump right in! Continue reading “4 Ways to Improve Your Candidate Response Rate”

5 Ways to Build a Better Employer Brand

employer brandRecruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing (source).

The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Continue reading “5 Ways to Build a Better Employer Brand”

The Definitive Guide to Talent Mapping for Recruiters

talent mappingOften, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

On the surface, talent mapping might seem simple, but as a company grows and evolves it can be difficult to predict future hiring needs. To execute talent mapping successfully, HR professionals must have a firm grasp on many different moving parts within a multitude of departments. Continue reading “The Definitive Guide to Talent Mapping for Recruiters”