The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source). Not only that, but more people are now involved in the decision-making process.
Continue reading “How to Use Buyer Personas to Shorten the B2B Sales Cycle”
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry.
Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost-effective, and you can repurpose the content.
Continue reading “How to Generate More Leads from Your Next Webinar”
It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly.
Continue reading “3 B2B Marketing Trends to Watch for in 2015”
In today’s world, marketers need to think like artists if they want to drive results. But to drive results, marketers also need to have a deep understanding of their target market, requiring them to measure and analyze data. This is why you often hear people talking about the art and science of marketing.
Continue reading “Marketing Success = Art + Science”
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Continue reading “6 Types of Email Addresses to Remove From Your CRM”
As a B2B marketer, you know all too well that there are many roadblocks between getting leads into the top of your sales funnel and working them all the way through until they become customers. In order to get past the roadblocks, you need to understand what they are so you can find the right solution and generate more leads. Continue reading “3 Ways to Get Past the Roadblocks & Generate More Leads”
As a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Data segmentation and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them.
Continue reading “Data Segmentation 101: A Guide for Marketers”
As a B2B marketer, one of your biggest responsibilities is lead generation. Your job is to generate a large volume of leads, and at the same time make sure you’re driving high-quality contacts into your sales team’s pipeline.
Without a B2B marketing strategy in place, it’s nearly impossible to do this. The experts here at ZoomInfo put together a list of top B2B marketing challenges and how to avoid them.
Continue reading “Top 3 B2B Marketing Challenges & How to Avoid Them”
Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar
Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting quality leads to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!
Continue reading “Target Leads like a Great White Shark”
Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:
Continue reading “5 Steps to Structuring Your Marketing Strategy”