How to Generate More Leads from Your Next Webinar

webinarWebinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry.

Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost-effective, and you can repurpose the content.

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6 Types of Email Addresses to Remove From Your CRM

emailsWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
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3 Ways to Get Past the Roadblocks & Generate More Leads

lead generation road blocks

As a B2B marketer, you know all too well that there are many roadblocks between getting leads into the top of your sales funnel and working them all the way through until they become customers. In order to get past the roadblocks, you need to understand what they are so you can find the right solution and generate more leads. Continue reading “3 Ways to Get Past the Roadblocks & Generate More Leads”

Data Segmentation 101: A Guide for Marketers

data segmentationAs a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Data segmentation and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them.
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Top 3 B2B Marketing Challenges & How to Avoid Them

marketing challengesAs a B2B marketer, one of your biggest responsibilities is lead generation. Your job is to generate a large volume of leads, and at the same time make sure you’re driving high-quality contacts into your sales team’s pipeline.

Without a B2B marketing strategy in place, it’s nearly impossible to do this. The experts here at ZoomInfo put together a list of top B2B marketing challenges and how to avoid them.
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Target Leads like a Great White Shark

target leadsGreat white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting quality leads to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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