6 Ways to Establish a Trustworthy Brand

trustworthy brandThe strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers.

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.” Continue reading “6 Ways to Establish a Trustworthy Brand”

78 Customer Engagement Statistics

customer engagement statisticsOn the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors.

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Continue reading “78 Customer Engagement Statistics”

4 Lessons B2B Marketers Can Learn from B2C Marketers

b2b marketersThe differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.

Ready to learn more? Keep reading! Continue reading “4 Lessons B2B Marketers Can Learn from B2C Marketers”

3 Ultra-Effective Types of B2B Blog Posts

types of blog postsWhen executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads.

In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. But, as experienced marketers know, it’s not always about what you’re saying, but rather how you say it. Whether you realize it or not, blog format can make or break the success of your B2B blogging initiatives. Continue reading “3 Ultra-Effective Types of B2B Blog Posts”

How to Develop a Corporate Social Media Policy

corporate social media policyIt’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred. So what’s acceptable employee social media use and what’s not? Consider the following (source): Continue reading “How to Develop a Corporate Social Media Policy”

B2B Blog Post Round-Up: Content, Prospect Expectations & More

b2b blog post round upWelcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.

Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”

4 Reasons Marketers Love Jay Baer

jay baerIf you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.

Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7th-generation entrepreneur. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge. Continue reading “4 Reasons Marketers Love Jay Baer”

Programmatic Advertising for Beginners

programmatic advertisingAs with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. While traditional advertising purchases involve RFPs, estimates, and face-to-face interaction, programmatic advertising relies on technologies and algorithms to buy online ad space. Continue reading “Programmatic Advertising for Beginners”

25 Quotes from the Most Influential Women in Business

influential women in businessToday is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.

From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.  Continue reading “25 Quotes from the Most Influential Women in Business”