The 16 Best Business Infographics of 2017

business infographicAs the year comes to a close, we look back at all we’ve accomplished in 2017. As our avid readers know, the ZoomInfo team published a ton of content this year—including 186 blog posts to be exact—but who’s counting?

After careful analysis, our business infographics came out on top. They garner the most readership, the most engagement, and tend to be shared more often than our other posts.  And, we’re not alone—businesses across the globe have seen tremendous success with infographics. Consider these statistics: Continue reading “The 16 Best Business Infographics of 2017”

10 Tweetable Quotes to Increase Marketing Productivity

increase marketing productivityEveryone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.

If you fall into that last category, we have just the thing for you. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. Once you’ve gotten your daily dose of motivation, pass these words of wisdom along to your Twitter followers! Continue reading “10 Tweetable Quotes to Increase Marketing Productivity”

22 Live Streaming Statistics for B2B Marketers

live streamingLive streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Continue reading “22 Live Streaming Statistics for B2B Marketers”

9 Expert Opinions on Marketing Productivity

marketing productivityToday we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.

If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”

B2B Blog Post Round Up: Lead Generation, List Churn & More

b2b blog postWelcome back readers! We’ve written another B2B blog post round up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round ups highlight all the great work our writers have done for outside publications.

Check out our favorite blog posts and articles from November! Continue reading “B2B Blog Post Round Up: Lead Generation, List Churn & More”

A Beginner’s Guide to Creating a Successful Marketing Technology Stack

marketing technology stackIn 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing technology brands. Today, the supergraphic holds an astounding 5,381 logos.

Although impressive, this sudden influx of technology has made marketing more complicated. It’s no longer easy to track and manage the day-to-day functions of marketing. In fact, 26% of marketers say their top challenge is finding the right technologies to fit their needs (source). Continue reading “A Beginner’s Guide to Creating a Successful Marketing Technology Stack”

The Beginner’s Guide to Buyer Personas

buyer personasDid you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in.

We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t. Continue reading “The Beginner’s Guide to Buyer Personas”

12 Sales Qualification Questions to Ask Prospects

sales qualificationIn the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. Continue reading “12 Sales Qualification Questions to Ask Prospects”

53 Statistics to Guide Your B2B Sales Outreach

sales outreachWhether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. The more information you have—the better!

In today’s post, we provide you with 53 statistics to guide your B2B sales outreach strategy. Keep reading! Continue reading “53 Statistics to Guide Your B2B Sales Outreach”

Cold Calling vs. Warm Calling: A Guide for Sales Reps

warm callingYou don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls.

Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. So too has the alternative to cold calling – the predictably-titled “warm calling”. Continue reading “Cold Calling vs. Warm Calling: A Guide for Sales Reps”