The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics (source):
- The average consumer spends over two hours on social media a day.
- 67% of all Americans report getting their news from social media.
- 81% of the US population has at least one social media profile.
These numbers indicate one thing— your prospects and customers regularly turn to social media to consume content. Therefore, if your content marketing strategy doesn’t mirror the evolution of social media, you risk a slow and steady decline in your social media reach and engagement. Continue reading “The B2B Marketer’s Guide to Ephemeral Content”
Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization.
If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading! Continue reading “6 Steps for More Compelling B2B Product Pages”
Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year (source).
If you’re not familiar with AI, it can be difficult to know where to begin. So, we’ve created a helpful guide for event planners to help you leverage AI and maximize the success of your next event. Let’s get into it! Continue reading “How to Leverage Artificial Intelligence At Your Next Business Event”
Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.
Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Keep reading! Continue reading “The Beginner’s Guide to Using Reddit for Market Research”
Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% (source).
However, as the use of Twitter becomes more widespread, marketers continue to be skeptical of the platform as a viable marketing tool. One study suggests that only 50% of B2B marketers are confident in Twitter’s capabilities as an effective B2B marketing tool, compared to LinkedIn’s 62% confidence rating (source).
So, are modern marketers right to be skeptical? Continue reading “The B2B Marketer’s Twitter Handbook”
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.
Continue reading “A Guide to B2B Blogging Success [Infographic]”
Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?
In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.
Continue reading “Artificial Intelligence and Marketing”
We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.
As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:
Continue reading “3 Essential Types of Interactive Content”
As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand.
Let’s start with this: The concept of data recency is fluid and difficult to measure. Why? Because in dynamic datasets, information is updated and appended on a constant basis. At what point can one say the dataset has been refreshed? Is it when all records have been updated in some way? If so, is the refresh carried out once or on an ongoing basis? Is there a percentage that qualifies as a refresh? Do all fields associated with an individual need to be updated or does updating a single field count? Continue reading “The Definitive Guide to Data Recency”
Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills.
If you work in marketing, you’re already aware of the most common essential roles—social media managers, content specialists, email marketing managers, etc. But, the marketing industry moves fast, and new trends and developments call for new job requirements—some of which your team might be lacking. Continue reading “4 Essential Marketing Roles for the Modern Marketing Team”