15 Expert Opinions About Business Data

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene, and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Continue reading “15 Expert Opinions About Business Data”

The Beginner’s Guide to YouTube for B2B Marketing

youtube for b2b marketingSince its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics (source):

  • Over a billion hours of video content is watched on YouTube every day.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • 400 hours of video are uploaded to YouTube every minute.
  • 6 out of 10 people prefer online video platforms like YouTube to live television.

Continue reading “The Beginner’s Guide to YouTube for B2B Marketing”

42 Tweets from the 2018 Growth Acceleration Summit

2018 Growth Acceleration SummitOn June 18th, 2018 ZoomInfo held the 3rd annual Growth Acceleration Summit—a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston.

This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner. Attendees learned about a variety of topics, listened to never-before-heard stories, and walked away with the most actionable, ground-breaking tips on team alignment and productivity. Continue reading “42 Tweets from the 2018 Growth Acceleration Summit”

Investing in Marketing Tech: 7 Key Considerations

invest in marketing techThe marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives.

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. In fact, 26% of marketers say their biggest challenge is finding the right technologies to fulfill their needs (source). What’s more, only 9% have and use the tools they need (source). Continue reading “Investing in Marketing Tech: 7 Key Considerations”

7 Ways You Can Succeed With B2B Live Video

b2b live videoIn recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source). And, other video streaming statistics support this.

Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Need some ideas? Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Continue reading “7 Ways You Can Succeed With B2B Live Video”

70+ Phrases to Drastically Improve Conversion Rates

words and phrases to improve conversion ratesSeasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions.

Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. Continue reading “70+ Phrases to Drastically Improve Conversion Rates”

9 Great Examples of B2B Brand Storytelling

b2b brand storytellingNothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Continue reading “9 Great Examples of B2B Brand Storytelling”

The Attendee’s Guide to B2B Event Preparation

b2b event preparationIndustry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.

So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”

6 Tips to Build a Better Career Page for Your Organization

career pageIn today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you! Continue reading “6 Tips to Build a Better Career Page for Your Organization”