If you’re a loyal reader of our blog, you already know the drill. But if you’re not, welcome!
Our content team has been hard at work collaborating with other B2B publications to create articles, guides, and blog posts. We thought we’d share some of our favorites from the month of October. Continue reading “November 2017 B2B Blog Post Round-Up”
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?
Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) (source). Continue reading “How to Stand Out at a Trade Show”
Social media platforms are ever-evolving – new tweaks and features, some minor and some massive, are announced regularly and often without warning. As marketing and sales professionals, it is our job to recognize and adapt to these changes without skipping a beat. Continue reading “Your New B2B Twitter Marketing Strategy”
All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation.
Continue reading “Get the Most Out of Your Marketing Automation Platform”
Data Quality Blog: The Situation
A prospect recently asked us to review his sales and lead generation programs because lead flow had dropped significantly. This concerned him because he had just finished a significant new product launch with a well-known interactive marketing agency. We agreed to sniff around. Continue reading “Is Data Quality Killing Your Lead Flow?”
If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.
In our first blog post round-up, we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “October 2017 B2B Blog Post Round-Up”
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape.
Continue reading “4 Tried and True B2B Digital Marketing Strategies”
In a recent blog post we shared the top 25 Must-Tweet Moments from the 2017 Growth Acceleration Summit. And, while we covered some great territory, we have even more great takeaways to share with you.
Continue reading “2017 Growth Acceleration Summit Wrap-Up”
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Continue reading “5 Must-Follow B2B Marketing Influencers”