Steps to Creating a Buyer Persona [Infographic]

buyer persona infographicBuyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading “Steps to Creating a Buyer Persona [Infographic]”

Top 10 Tips for Executing Successful Webinars

webinarsWebinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend.

They’re a great tactic for lead generation and branding, as well as positioning your company as an industry expert. Continue reading “Top 10 Tips for Executing Successful Webinars”

Batch and Blast Email Marketing Is Dead

batch and blast email marketingEmail marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source).

To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading “Batch and Blast Email Marketing Is Dead”

How to Generate More Leads from Your Next Webinar

webinarWebinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry.

Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost-effective, and you can repurpose the content.

Continue reading “How to Generate More Leads from Your Next Webinar”

6 Types of Email Addresses to Remove From Your CRM

emailsWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Continue reading “6 Types of Email Addresses to Remove From Your CRM”